Your Year-in-Review Workbook

Your Year-in-Review A WO R K BOOK FOR R E F LEC T I NG ON TH E PA S T, PLA N N I N G FOR T HE FU T U RE .

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Reflect

Plan

LIST THREE ACHIEVEMENTS IN 2021 THAT MADE YOU PROUD:

LIST THREE WAYS TO CELEBRATE THOSE ACHIEVEMENTS:

THREE THINGS I LEARNED ABOUT MYSELF OR MY BUSINESS IN 2021:

THREE THINGS I CAN IMPROVE ABOUT MYSELF OR MY BUSINESS IN 2022:

REFLECTING ON 2021

Marketing Efforts To accomplish your goals in 2022, you must first understand the efforts of the past. List below all your marketing efforts and results. Marketing efforts can include: referrals, paid ads, sponsorships, social media, or blogging.

MARKETING EFFORTS IN 2021

MARKETING COST

# OF NEW CLIENTS

For marketing efforts that will continue in 2022, brainstorm below how you can increase results.

CONTINUE IN 2022

REFLECTING ON 2021

Revenue Streams Many small businesses offer more than one revenue stream.

Understand how many clients are in each revenue stream and the average sale per client to help you make business decisions.

REVENUE STREAM

# OF CLIENTS IN REVENUE STREAM

AVERAGE SALE

Decisions that can be made from the chart above: 1. If the number of clients is too high and you don’t have time to service them, you should raise your prices by 15-20%. This will help you find that “perfect client”, and get rid of people who price shop.

2. If your average sale is too low, then raise your prices.

3. If your number of clients and average sale are too low, try removing that revenue stream from marketing.

4. If your number of clients is low and your average sale is high, you can try to increase your marketing to sell more products and services.

PLANNING FOR 2022

Revenue Streams Use the chart to determine which revenue streams you will offer and the target number of clients in each stream. If you can estimate the average sale and number of clients, you can estimate your total revenue for 2022.

REVENUE STREAM

# OF CLIENTS IN REVENUE STREAM

AVERAGE SALE

Frequently Asked Questions: What is a revenue stream?

Your revenue streams are different sources that your business earns money. Every business is different. Some examples are below.

Graphic Designers: Print Design and Web Design are two different revenue streams.

Home Stagers: Home staging and office staging are two different revenue streams.

Balloon Artist: Party decor and Weddings can be two different revenue streams.

How do you find the average sale?

The average sale is calculated by dividing the total sales amount by the total number of clients.

REFLECTING ON 2021

Products & Services Sales Within each revenue stream, you sell products and services.

Understand the individual sales to allow you to make better decisions when planning.

WHICH PRODUCT/SERVICE IN EACH REVENUE STREAM DID YOU SELL THE MOST OF IN 2021?

WHICH PRODUCT/SERVICE IN EACH REVENUE STREAM EARNED THE LEAST MONEY IN 2021?

LIST THE PRODUCTS/SERVICES THAT TOOK A LOT OF TIME OR EXPENSE BUT BROUGHT IN LITTLE INCOME.

LIST THE PRODUCTS/SERVICES THAT YOU NO LONGER ENJOY PROVIDING.

PLANNING FOR 2022

Products & Services Sales After reflecting on your products and services, think about how you can (if you need to) revamp what you offer to increase your profits in 2022.

IF YOU HAVE A WILDLY POPULAR ITEM, CAN YOU INCREASE THE PRICE?

FOR THE LOW-PERFORMING ITEM, HOW CAN YOU INCREASE SALES? OR DOES IT NEED TO BE REMOVED FROM YOUR PRICE LIST?

DOES THE COSTLY AND LOW INCOME ITEM NEED TO BE REMOVED FROM YOUR PRICELIST?

HOW CAN YOU BRING JOY BACK INTO THESE SERVICES? ARE YOU READY TO REMOVE THAT SERVICE FROM YOUR PRICELIST?

Vision for 2022

Word of the Year

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