Rascal Sainsburys Case Study

rascalsystems.com

reducing shrink at

sainsbury’s

case study

rascal is live and operational in over 1300 stores, locals and forecou

meeting the challenge…

Sainsburys completed a national roll-out of the rascal magazine returns solution in 2006. Sainsburys has maintained a strong development partnership with rascal, being the first retailer to roll out the newspaper returns and goods-in services in 2010 as well as the automated newspaper claiming functionality in 2012.

simplicity Whilst the partnership with rascal was a profit protection led initiative, Sainsbury’s rolled out rascal across their estate using their ‘Simple’ team. The remit of the Sainsburys ‘Simple’ team is to identify and implement simple processes that drive improved compliance and remove complexity from the store operation.

Using rascal, Sainsburys has been able to remove multiple processes in the store operation through automation. Stores’

urts

rascalsystems.com

compliance to the simplified process is high. The responsibility for chasing missing credit has been taken away from colleagues resulting in a significant decrease in shrink and waste.

Averaged out across the Sainsburys estate the simplified process with rascal has delivered a labour saving of 5 hours per store per week.

case study

65% shrink reduction

visibility “It’s given us a third party news and mags provider that provides total visibility of both inbound and outbound, delivered a handset solution to stores and provided a valuable credit chasing agency.”

Source: Market Measures (Independent customer satisfaction survey)

“rascal’s strength lies in the data they produce – it’s comprehensive – all the data is there… it is easy for people to see and challenge” Stan Allsop Supply Analyst Tobacco, Newspapers & Magazines

provides Sainsbu

and commercial d

work closely toge

rascalsystems.com

control “Through 2006 to 2009 we saw a significant improvement on our shrink position through the use of the rascal returns management processes – something circa 50% of our shrink was reduced. The

in daily use in over 1300 sainsbury’s locations

addition of the inbound process has seen a further 30% reduction since its introduction in 2010” It’s certainly more than paying for itself.

Bob Holden Stock Operations Manager, Sainsbury’s

urys with a highly versatile Management Information tool that enables total visibility across a wide range of compliance

data. Using rascal insight problem stores and areas can be instantly and easily identified. Sainsburys and rascal then

ether to provide support or corrective action to improve store and supplier performance.

case study

as we see it pete kemble

jonty edwards

rascal has a come a long way in 10 years. Way back in 2002, we were operating a family run newspaper and magazine wholesale business, when we were approached by Tesco to assist them on their news and magazine category.

Our aim is to focus on driving results both for our retail partners and for the future growth and development of the rascal business.

managing director

Through this work we realised there was a gap in the market, helping retailers maximise profitability by ensuring their stores improve their compliance to the correct processes across their news and magazine category. Using our experience as wholesalers, we developed rascal, an automated method of scanning magazine returns using hand held PDAs in store, that ensures stores compliance to process and tracking of product returned to supplier.

Working with our retail partners, we have continued to develop the rascal system, refining processes and adding functionality, now offering a full end-to-end solution that drives real value to their business. We have recently relocated to a new head office in Milton Keynes and purchased Open Projects, our partner software developing house.

In 2012 we launched version 6 of our PDA software, bringing huge improvements in both the usability of the software as well as new and enhanced functionality. In the same year we launched rascal insight, our online reporting function, which improves the robustness, accessibility and flexibility of the information we provide to our retail partners.

The business now has a robust infrastructure in place for further expansion and we are all excited about the opportunities we are currently exploring with our retail partners to roll out rascal across categories beyond news and magazines.

sales director

We will do this by ensuring our people have the right skills in the right roles, underpinned by a culture that engenders collaborative and proactive relationships across all of our existing and future retail partnerships.

The scope of opportunity for the rascal business is vast. We are building upon our success by increasing penetration in the domestic retail market and extending the offering into categories outside newspaper and magazines.

Our vision is to identify international opportunities and work with our retail partners to explore areas where we may add value across their operations outside the UK.

rascalsystems.com

charley southon IT director

Sound technological systems underpin the rascal solution. Our aim is to ensure that we have the right people, process and technology in place to ensure our commitment to faultless service delivery and respond to our on-going customer needs. With our people it’s critical we ensure the depth and quality of our talent supports our ambitious growth strategy.

We continue to work collaboratively with our retail partners to ensure sound processes and to facilitate agile development. We will continue to invest in our system architecture and champion new technology to support our sales strategy. We will build upon the recent acquisition of our software development house to provide continuous improvement and innovation via on-going product enhancements.

pete kemble

jonty edwards

charley southon

rascalsystems.com

advanced mobile technology, giving retailers the power to minimise stock losses, maximise category sales and profitability.

For further information, please call: Jonty Edwards on

01908 283900

enquiries@rascalsystems.com