Integral brand guide 2016 v1

www.integral.co.uk

one brand / one look

Brand Guidelines 2016

delivering engineering excellence

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Brand essance Our vision & values One team approach

Placement Usage

the importance of our brand

our brand

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14-15

contact

1290 Aztec West, Almondsbury, Bristol BS32 4SG T: 01454 278 900

E: enquiries@integral.co.uk

compliance refrigeration (commercial & industrial)

mp s pu tem s y s

cle an ing

ma bui n ldin g co agem ntr e ols nt

su fir pp e res sio n

pre dict ive

delivering engineering excellence

pr oj ec ts

m an ne d

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mobile

ele se ctric rvi al ce s

fabric

www.integral.co.uk

Pantone 2756 Pantone 199

d ne an l p

mechanical services

al itic cr

presentation documents templates

service wheel

ty uri ec s & s tem fire sys

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colour pallet

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ign es y dancy t r pe sult procon

ir repa tive reac

Optima Helvetica

our logo

s ce rvi se n ing ig ild es bu & d

typefaces

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4-9

energy services

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Brand Guidelines 2016

the importance of our brand…and the way it looks The following guidelines have been developed to ensure that the INTEGRAL brand conveys a consistent identity across all communications.

Corporate identity defines a company to itself as well as to the outside world. It is an investment in the company’s future and helps lend credibility and professionalism to the business.

Using our coprorate identity correctly and consistently is important. Every time we use our logo, we send a message about the quality of our services, about the value we place on the organisation and ourselves.

In an increasingly competitive market, establishing a strong, trusted brand is crucial. It’s what differentiates us from our rivals and clearly positions who we are, what we do and how we do it. In fact, it’s the essential building block in the relationship we build with each and every client.

Most importantly we need to remember…

one team + one look = strong brand 3

brand essence We deliver engineering excellence. As the leading independent provider of mechanical, electrical and fabric maintenance services in the UK, we provide a range of maintenance solutions individually tailored to suit our clients’ needs.

Our one team approach is the means by which we fulfil our promise of delivering engineering excellence. This brings together the combined skills and expertise of our people and through our process of continuous improvement, driven by leading-edge technology, ensures we provide our clients with cost-effective, sustainable solutions every time.

We pride ourselves on our ability to self-deliver engineering excellence consistently across our service lines and key market sectors.

We are Integral UK Ltd.

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www.integral.co.uk

Brand Guidelines 2016

our vision & values “To provide safe, efficient working environments from which our clients’ can achieve their overall goals and ambitions.”

As the face of our organisation, our people contribute to realising our vision by demonstrating:

focus

accountability

consideration

excellence

We make it happen. It’s easier to do a job right first time, than to explain why you didn’t.

We are responsible for our actions.

Treat everyone as we wish to be treated ourselves.

We set the standard.

The lowest standard we demonstrate is the highest we can expect from others.

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one team approach Our one team approach is the means by which we fulfil our promise of delivering engineering excellence.

This brings together the combined skills and expertise of our people and through our process of continuous improvement, driven by leading-edge technology, ensures we provide our clients’ with cost-effective, sustainable solutions every time.

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www.integral.co.uk

Brand Guidelines 2016

engage

people process technology

plan

people process technology

mobilise

people process technology

transition

people process technology

delivery

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our brand needs to be our brand needs to co 8

www.integral.co.uk

e protected onsistent

Brand Guidelines 2016

We have a strong and distinctive brand.

A strong brand is a powerful tool, used correcty it enables us to stand out from the crowd, promotes our company and enhance our core essence of delivering engineering excellence.

These guidelines are here to help and assist in creating marketing material and tenders presentations that work. We should not underestimate the power and positive effect that a consistent brand can have.

As in all things, we are only as strong as our weakest link.

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our logo & catchline delivering engineering excellence represents our core strengths and positions us where we need to be.

delivering engineering excellence

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www.integral.co.uk

Brand Guidelines 2016

logo placement The INTEGRAL identity is a powerful tool which helps give us the profile we deserve. It enables us to stand out from the crowd, enhance our core essence of delivering engineering excellence consistently across our geographies, service lines and key industry sectors.

As a strong and consistent platform for promotion, the brand assists in increasing pride and appreciation internally and enhancing perceptions and increasing awareness externally.

Bold, confident and distinctive, the INTEGRAL brand is an identity which demands attention, heads-up and promotes the company.

Position The logo should appear in the bottom right hand corner of the page. The bottom right hand corner is the preferred position. The only exception is where it appears on a letterhead (top right).

A minimum space of 75% of the logos height from the bottom page edge is essential.

Page text should not fall lower than 56mm of the top of the logo 6mm

Exclusion zone An exclusion zone around the logo should always be present to ensure that the text and other elements do not interfere with the logos integrity.

To maintain clarity and legibility the logo mark should enjoy an MINIMUM area of 6mm clear space surrounding it.

delivering engineering excellence Minimum 85% of logo height

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logo usage The size of the logo is relevant to the other elements within the design.

The logo should never appear smaller than 30mm wide in any design.

INTEGRAL Blue - PANTONE 2756 cmyk

100 cyan

RGB

Full colour

41 red

94 magenta

23 green

0 yellow

107 blue

29 black

Spot colour

INTEGRAL Red - PANTONE 1795 cmyk

9 cyan

RGB

237 red

98 magenta

23 green

93 yellow

79 blue

2 black

Black & white

Key points Logo must ALWAYS be positioned bottom right of page.

Space below logo should no less than 75% of logo height.

Space to right of logo should be no less than space below.

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Brand Guidelines 2016

typefaces Our brand typefaces are Optima / Helvetica main headlines - in blue & lowercase Pantone 2756 Optima Bold is the typeface that should be used on any main headline or document statement.

Where Optima Bold is use, it should always be in lowercase.

sub headings & body copy 86% black Helvetica is the typeface that should be used for all forms of communication.

Only weights shown below are permitted. Helvetica Regular should be used for body copy.

Italics should only be used for quotes.

optima bold - main headings

abcdefghijklmnopqrstuvwxyz 1234567890 Helvetica Bold - sub headings (86% black)

abcdefghijklmnopqrstuvwxyz 1234567890 Helvetica Bold - body copy (86% black)

abcdefghijklmnopqrstuvwxyz 1234567890 13

c 54 m 41 y 38 k 4

Pantone 430

our colour pallet Pantone 2756

Pantone 1795

c 100 m 94 y 0 k 28

c 9 m 98 y 93 k 2

r 217 g 39 b 45

c 20 m 48 y 90 k 3

r 200 g 138 b 61

www.integral.co.uk

r 207 g 10 b 45

Pantone 186

c 80 m 10 y 0 k 0

r 0 g 161 b 223

Pantone 7510

Pantone 299

c 36 m 10 y 63 k 0

c 2 m 66 y 98 k 0

r 172 g 195 b 126

r 239 g 118 b 34

Pantone 577

Pantone 158

c 34 m 34 y 9 k 0

c 720 m 34 y 39 k 5

r 169 g 161 b 194

Pantone 7445

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c 12 m 100 y 92 k 3

secondary pallet

primary pallet

r 28 g 38 b 116

r 125 g 134 b 140

c 29 m 30 y 38 k 0

r 184 g 169 b 153

Pantone 7529

r 77 g 134 b 142

Pantone 5483

c 0 m 32 y 95 k 0

r 255 g 184 b 25

Pantone 1235

Brand Guidelines 2016

pantone 2756 pantone 1795 black 15

su fir pp e res sio n

compliance refrigeration (commercial & industrial)

mp s u p tem s sy

cle an ing

pre dict ive

energy services

pr oj ec ts

fabric

www.integral.co.uk

delivering engineering excellence

al itic cr

ir repa tive reac

ty uri ec s & s tem fire sys

16

mobile

ele se ctric rvi al ce s

s ce rvi se n ing ig ild es bu & d

ed n an l p

ma bui n ldin g co agem ntr e ols nt

our service wheel

mechanical services

m an ne d

n sigy e y danc t r pe sult o r p con

Brand Guidelines 2016

presentation / page layout spec. (general L/H)

18mm

33mm

Helvetica Regular 16pt Helvetica Regular 10pt Helvetica Regular 8.6pt

12pt leading

> > >

main heading Sub Heading Secondary heading

All general text

>

All general text

7mm

Optima Bold 32pt

37mm delivering engineering excellence

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20mm

the tender presentation Although you can’t beat a personal connection with a sales prospect, you cannot be present 24/7 to push through the sale. Therefore, your tender presentation document must work hard for you to convey your brand as well as your sales proposition.

Content is obviously important, but, is not always the differentiator when it comes to pitch documents. If you cannot engage your prospect in an effective way through your tender, you may well be out of the race before you get going.

By adding design and creative forethought to your presentation, you can grab attention and engage your audience, promoting your organisation, your approach to business and demonstrating how your business communicates effectively.

A decision maker may well have a pile of tender documents to sift through for a project, so, is your presentation engaging enough to stand out?

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www.integral.co.uk

Brand Guidelines 2016

the tender Executive Summary

The executive summary is your chance to give a snap shot of the main points of an indepth report. It is extremely important that it is presented well as in the large part it will be seen mainly by senior personnel and decision-makers who don’t have time to read the main report.

The executive summary is the opportunity for your MD or other senior personnel to personalize the tender and thank the client for the opportunity to submit their proposal whilst containing enough information for a reader to get familiarized with what is discussed in the full report without having to read it.

Presentation Cover

Your tender document is like a mirror. It’s a direct reflection of your organisation and you as a person, and the reader will judge you. Remember, first impressions last. A tailor made cover, specific for each tender will help create a positive perception of your tender application from page 1. It will instantly re-enforce your position as a quality supplier and set your tender apart from the rest.

Contents Page

Make it easy for the recipient. Provide a table of contents, even an index if necessary, so they can easily get to the data that is pertinent to them. Ensure your page numbering corresponds with the contents and that your page numbers are legible and easy to find on each page. Lets face it, a bid team may have to work their way through possibly dozens of tender applications, providing them with clear and easy signposting to sections will make their job a whole lot easier.

Dividers

Break your tender document up into defined sections and consider using tabbed inserts in your presentation to differentiate them. If your content is placed into manageable ‘chunks’, they are far more likely to be read. Also, consider using colour-coding as a visual aid and relate this back to the contents section.

Contact Page

Have a clear list of the main people responsible for this tender, clearly stating the preferred methods of communication

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page layout guides (tender document) Mechanical & Electrical Maintenance Tender February 2013

www.integral.co.uk

contents 1. Sub Heading

Sub Heading

Sub Heading

Secondary heading

Secondary heading

All general text

All general text

2. Sub Heading

delivering engineering excellence

Helvetica Bold 14pt 17pt leading Helvetica Roman 12pt

www.integral.co.uk delivering engineering excellence

Front cover

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www.integral.co.uk

delivering engineering excellence

Contents page R/H

Left hand page (2 column)

Brand Guidelines 2016

Mechanical & Electrical Maintenance Tender February 2013

Mechanical & Electrical Maintenance Tender February 2013

Mechanical & Electrical Maintenance Tender February 2013

Sub Heading

Sub Heading

Secondary heading

Secondary heading

All general text

All general text

main section heading Sub Heading Secondary heading All general text

delivering engineering excellence

Right hand page (2 column with half page)

delivering engineering excellence

Right hand page (2 column with half page image)

delivering engineering excellence

Right hand page (1 column)

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page layout guides (tender document) Mechanical & Electrical Maintenance Tender February 2013

delivering engineering excellence

delivering engineering excellence

Registered Office 1290 Aztec West, Almondsbury, Bristol BS32 4SG T: 01454 278 900

E: enquiries@integral.co.uk Company Registration No. 5307588

www.integral.co.uk delivering engineering excellence

Right hand page (full page image)

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www.integral.co.uk

delivering engineering excellence

Right hand page (full page image with bleed)

delivering engineering excellence

Back page (contact)

Brand Guidelines 2016

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information

For more information regarding styles, advice and obtaining all the document templates / ‘brand assets’ please contact: Sophie Brooke

01454 278 900 If your INTEGRAL document does not look like these . . . then it’s wrong, not within brand and should not be used!

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www.integral.co.uk

>

Brand Guidelines 2016

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Registered Office 1290 Aztec West, Almondsbury, Bristol BS32 4SG T: 01454 278 900

E: enquiries@integral.co.uk Company Registration No. 5307588

www.integral.co.uk delivering engineering excellence