Asters travelers brand development guide

Asters Travelers Brand Development Guide

COMPANY

My startup is a Travel Agency for Amateur Astronomers. It organizes trips and astronomical observations in the most interesting places around the world.

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HISTORY

The Company’s history has crossed with a story of friendship. Jack, Michael, Andrew, Melissa, Annelise, Rose were schoolmates. Their friendship was born during an Astronomy course that their school organized in Summer. They become passionate about the Stars, Constellations and faraway Planets and that Summer they never lost an excursion of sky observation together with the course group. Finished the course and the Summer their passion did not end and even their friendship continued. In later years each of them took separate ways and made different jobs but they remained always in contact with each other sharing information on Astronomy and every Summer they came together to observe the sky with their portable telescopes. The idea of opening together a Travel Agency dedicated to Amateur Astronomers as they were came to Michael and all the others were thrilled.

Their Company is being born thus by a common passion and a sincere friendship.

Their goal is to become in a few years a reference point among Amateur Astronomers both for the originality of the trips and the perfect logistic organization. Their strengths are, in addition to the great passion for Astronomy, the scientific skill, the experience of the many trips made together in the most interesting places in the world and in the Astronomical Observatories.

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BRAINSTORMING

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NAMING

1) Asters Hunters

2) Asters Travelers 3) Stars Hunters

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PHILOSOPHY

1) original 2) organized 3) passionate

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MOOD BOARD: CONTEMPORARY IMAGES

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MOOD BOARD: HISTORICAL REFERENCES

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exploring different typefaces (skeleton)

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variations of typeface and logotype studying

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smaller variations in logotype

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final logotype and example of different sizes, color and background

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identity’s color palette

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custom mark and logotype set

mark

logotype set

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secondary typeface

Secondary typeface: Lucida Sans Unicode

Primary and logotype typeface: Agency FB 15

imagery - part 1

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imagery - part 2

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Secret ingredient: plus colors for harmony and emotions in advertising images

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Application of the Asters Travelers identity: BLOG

Asters Travelers Blog - Home

Asters Travelers Blog - Post page

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Application of the Asters Travelers identity: T-SHIRT & TOTE BAG

Asters Travelers T-Shirts

Asters Travelers Tote Bag

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Application of the Asters Travelers identity: PRINT PUBLICATION - MONTLY MAGAZINE

Asters Travelers Magazine - cover Asters Travelers Magazine - inside

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Application of the Asters Travelers identity: VEHICLE SIGNAGE

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CONTENTS

2. Company 3. History 4. Brainstorming 5. Naming 6. Philosophy 7. Mood Board: contemporary images 8. Mood Board: historical references 9. Exploring different typefaces (skeleton) 10. Variations of typeface and logotype studying 11. Smaller variations in logotype 12. Final logotype 13. Identity’s color palette 14. Custom mark and logotype set 15. Secondary typeface 16. Imagery - part 1 17. Imagery - part 2 18. Secret ingredient: plus colors 19. Application Identity: Blog 20. Application Identity: T-Shirts & Tote Bags 21. Application Identity: Magazine (print publication) 22. Application Identity: Vehicle Signage 23. Contents

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© Asters Travelers 2016 © Cristina Fois 2016 https://issuu.com/08168 www.behance.net/koloree_lab