business viability

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week 1

What do you want out of this unit?

I personally hope that I could be more confident at the end of this semester. Just like many others in the class, we might feel confused and lost when it comes to what we can do as an interior architect in the future. One of the reasons being the term interior architect is rarely or almost unheard of even though it’s not a new course or something new yet there is no real recognition for title within the society. Therefore, I’m looking forward to seeing how this subject of entrepreneurship and professional development could shape and expand our mind to fit into different range of related industries.

What are the opportunities for interior architects in your given topic?

With the given topic of design fabrication, there are several opportuni ties for us as an interior architect. The first would be having the ability to customise and produce pieces of furniture and design to cater to their customers’ individual preferences with the help of tools and tech nologies in design fabrication firm. Another one would be having the opportunity to experiment and produce new innovative designs using digital technologies such as computer-aided design (CAD), parametric modelling, and 3D printing. It helps to enhance their design capabilities from creating intricate designs with precise measurements to exploring complex geometries.

Should interior architects be aware and design for future trends?

Why or why not?

Yes, interior architects should be aware of and design for future trends. It is important that interior architects stay observative and be sensitive towards the surroundings to help them stay relevant in this rapidly evolving industry in order to offer innovative and up-to-date design solutions that cater to the changing needs and preferences of their clients. Furthermore, interior architects being knowledgeable about future trends allow them to gain a competitive edge among their competitors and all other players in the industry.

Week 2

What do you think is an interior architect's value proposition to their clients?

An interior architect's value proposition to their clients should be having the right products and services to offer. Interior architects should also use their expertise as pain reliever to help clients in solving their problems such as having no technical or solid knowledge about how the design and fabrication industry works which lead them to gain satisfactions in achieving their ultimate goals.

Do you think we as an industry need to strengthen the architect's value in the public's eye? Why or why not?

Yes, there is a need to strengthen the architect's value in the public's eye. One of the reasons being that people should acknowledge the significance of having sustainable buildings and functional spaces in our daily life. Architects are the ones who allow us to carry out all sorts of activities in a safe and comfortable environment which are not merely making the building aesthetic but have direct impact on our safety, cultural context, as well as social well-being.

week 3

What value do interior architecture firms provide their clients, and is this value unique?

The value of having the ability to provide their clients good spatial planning is the most unique value to me personally. Unlike architects, interior architects specialize in a smaller scale design compound. Which means that they have to be more thoughtful when it comes to spatial planning as they have to understand their client’s personality as a whole in order to create a space that is most suitable for him/her. This is because by the end of the day, it’s all about the interactions between human and the space. A space is deemed good when it improves the overall user experience.

Is it important for interior architecture firms to analyse their competitors? Why or why not?

Yes, it is important for interior architecture firms to analyse their competitors. I always believe that in order to stand stronger in the industry, we must understand our competitors in a few aspects such as their design idea, strategy and reasons behind a certain plan. By having a better understanding of the competitors, interior architecture firm could compare the differences between themselves and also make necessary improvements in order to move the firm towards a better and more efficient work direction.

How can interior architecture firms establish themselves apart from their competitors?

Interior architecture firms can establish themselves apart from their competitors by having a clear and strong design direction with their own unique design style that differentiate them from their competitors. Another one would be to expand their scope further such as merges with a design fabrication firm which would help them to gain new ability of designing more complex designs with more advanced technology. Having a vertical or horizontal integration can be a good way as it allows a firm to grow stronger and faster. In addition to that, clients will prefer them over their competitors as they could act as a one stop shop providing more variety of services at one.

Week 5

Do you think interior architecture firms need to have a long-term vision?

Why or why not?

Yes, I think interior architecture firms need to have a long-term vision. Having a goal to achieve, the team will work together on the same page as they strive to achieve a common objective. This allows the team to understand and have a clear direction of their work which could lead to greater motivation and improve working efficiency. Furthermore, having consistent vision allows the firm to gain greater trust from their custom ers which could lead to better reputation in long team.

Should interior architecture firms update their visions regularly, or maintain one for the entirety of the business?

While it is important for interior architecture firms to have a consistent and firm vision, it is still necessary to review and update it as the business evolves. As interior architects, we should be sensitive towards our surroundings such as the latest design trend or most recent client’s preferences as it is part of our responsibility to keep up with all latest news and trends in order to provide and deliver optimum results towards our clients. If we refuse to continue learning and keep ourselves up to date, we will fall behind other industry players within a short period of time and will be rejected by this rapidly growing industry.

Week 6

Do you think clients remunerate interior architecture firms' value appropriately? Why or why not?

In my opinion, most clients do not tend to remunerate interior architecture firms' value appropriately. This is because most clients think the architects and interior designers can replace the role played by the interior architects which them deemed unnecessary. However, an architect is a person who builds buildings from the outside whereas interior architect specializes in building a sustainable and functional space from the inside. Clients often underestimate the importance of having good spatial planning which could affect the user experience, and well-being directly.

How can interior architects better communicate their value to prospective clients?

Interior architects could better communicate their value to prospective clients by showing a compelling portfolio that reflects their extensive experience and skill in problem solving and creative idea innovation of previous projects/clients. This allows the clients to have a better understanding of their capabilities in producing excellent work hence have greater trust and confidence in them to hand their work professionally.

week 7 week 9

What is Positioning and why is it important?

Positioning refers to the way of how a product or service perceive to its target audience. It is important because it allows product differentiation which make the company stand out among other competitors. Another reason positioning is important is because once a brand or company is being placed at a better or higher position within the industry, the company can command for better or higher pricing when it comes to their products as their customers generally recognise the worth or the product reflecting its price hence willing to pay more. This provides the company a great opportunity to collect higher profit and better chance of expanding the business in future.

What does a good business positioning look like?

A good business positioning consists of a few important elements such as clear and compelling message to the target audience. This conveys strong value of the company’s vision and mission statement that allow the clients to have higher confidence in them. This can have a positive impact on their branding within the industry. Furthermore, another important element is the ability to differentiate and set the business apart from its competitors by highlighting unique features, benefits, or attributes that differentiate it in the market. It identifies a distinct value proposition that solves a specific problem or meets a particular need in a way that competitors cannot easily replicate.

Do you think interior architecture firms have different business models or do most firms use the same generic business model?

Why do you think so?

In my opinion, there are many firms that have different business models to differentiate and stand out from their competitors. They usually have a distinctive way of designing or creating the product to cater to their specific target audience, maximizing customers satisfaction through product differentiation as well as customization for individual preferences. On the other hand, I believe there are quite a number of firms that prefer using the same generic business model as it seems to be the safest way in the market.

How can interior architecture firms strengthen their business model to stand out from other interior architecture firms?

Offering integrated services that go beyond traditional interior architecture can enhance a firm's value proposition. This may include services such as project management or working together with design fabrication firm. Providing more comprehensive services that offer clients with one-stop solution.