DIOR HISTORY

Dior is a luxury French fashion house founded in 1947 by Christian Dior. The brand is known for its elegant attire, including dresses, suits, scarves, and jewelry, as well as its perfumes, cosmetics, and accessories. The name "Dior" is synonymous with luxury, glamour, and sophistication, and the brand has become a symbol of French chic and elegance.

intricate embroidery, ruffles, and other embellishments to create his iconic style.

Dior is also known for its iconic fragrances, such as Miss Dior and Dior Homme, which have been popular for decades. The brand's perfumes are made from the finest natural ingredients, and they are known for their rich, complex scents that last all day.

Dior gained popularity in the 1950s with the introduction of his "New Look" collection, which emphasized the silhouette of the hourglass figure. His designs were often made from the finest materials, including silk, tulle, and satin, and he employed

Dior's legacy lives on through its iconic designs and fragrances, as well as the company's commitment to creating highquality, luxurious products that continue to inspire generations of fashion enthusiasts around the world.

Christian Dior

Christian Dior was a French fashion designer who founded the iconic fashion house that bears his name. He is known for revolutionizing women's fashion in the postWorld War II era, and for popularizing the "New Look" silhouette that became synonymous with his brand.

Early Life and Career:

Christian Dior was born in 1905 in Granville, France. He was interested in art and fashion from a young age, and initially pursued a career as an art dealer. However, he was forced to give up this pursuit due to the Great Depression, and instead began working as a fashion illustrator.

In 1946, Dior founded his eponymous fashion house with the backing of textile magnate Marcel Boussac. His first collection, presented in 1947, was an immediate sensation, featuring a dramatic new silhouette that emphasized the hourglass figure and the feminine curves of the body. This new style was dubbed the "New Look" by the American press, and quickly became a global sensation.

The New Look:

The New Look was characterized by full skirts, nipped-in waists, and soft, rounded shoulders. It was a departure from the austere, boxy styles of the wartime era, and represented a return to glamour and luxury. Dior's designs were romantic and feminine, and were meant to evoke a sense of hope and optimism after the devastation of World War II.

Legacy:

Dior's influence on the fashion world was immense, and his brand quickly became one of the most successful and recognizable in the industry. He continued to design for his label until his sudden death in 1957, at the age of 52.

Today, the house of Dior is still a major force in the fashion world, with a reputation for luxury, elegance, and innovation. It has expanded beyond clothing to include fragrances, cosmetics, and accessories, and has collaborated with artists and designers from around the world.