The ZTA Brand
Our new logo and what it means The diamonds at the top of each point convey energy and the little bit of sparkle each Zeta has.
“You are always wearing your crown,” is a phrase used by Zetas to remind us to always live ZTA values. This crown was designed to appear three-dimensional, as if you could place it on your head.
The crown is designed in our traditional turquoise blue and steel gray colors. For printing, these colors are PMS 320 turquoise and PMS 430 gray.
The five points on the crown signify the Fraternity’s five core values.
“Seek the Noblest” has been ZTA’s open motto since our founding. Today, these words convey our desire to strive for greatness.
The ZTA brand’s Style Guide offers suggestions for how to use the crown as a stand-alone item.
The font for “Seek the Noblest” is Sonora. It conveys femininity and the fun of sisterhood.
In the logos for the ZTA Foundation and ZTA Fraternity Housing Corporation, “Seek the Noblest” is replaced by the entity names. As a Fraternity, as chapters and as individuals, use the “Seek the Noblest” logo.
The font for “Zeta Tau Alpha” is Trajan Pro. It conveys our members’ strength and our goal to empower women.
The five dots on the crown pay homage to the crown that is part of the ZTA crest. The same dots appear at the base of that crown.
Summer 2014 · 23