Yeasha Sobhan

Yeasha Sobhan is the chairman of Safwan Bashundhara Global and Bashundhara Paper Mills Ltd., which is one of the fastest-growing divisions in the group’s portfolio. She has expanded the company’s offerings to include a broader range of paper, tissue, and hygiene products. As part of the executive team of Bangladesh’s largest business group, she has built a reputation as a respected female leader. Her leadership style reflects a focus on diversity, inclusion, and steady communication. She has guided teams through challenges with resilience and a clear sense of purpose. Yeasha has overseen the development of eco-friendly paper solutions while managing marketing and business operations across several critical strategic business units. Her efforts have helped grow the customer base and increase revenue. In 2018, she was honored with the Bangladesh Women Leadership Excellence Award for her strategic vision and practical management skills. Yeasha has faced the obstacles that many women in executive roles encounter and has shown determination to achieve results. Her work has contributed to strengthening the national economy by supporting local production and helping retain resources within Bangladesh. In addition to her leadership at Safwan Bashundhara Global, she has been closely involved in Toggi Real Estate and Construction Limited and The Food Hall. At Toggi, she has guided the development of residential and commercial properties that highlight innovation and sustainability. With The Food Hall, she has helped create a premium dining brand known for delivering quality experiences to customers. She has led the implementation of advanced Effluent Treatment Plants at the paper mills to ensure proper wastewater treatment and has secured ISO 9001:2015 and FSC-CoC certifications.