nalization With Rewards App
Parker’s relaunched its Rewards app with a cleaner, updated look. The user-friendly app allows for more personalized content and a better experience with coupons.
and coupon awareness even in the short time the app update has been live — having control over where and how the coupons are made known is a key factor in bringing the best value to the guest,” said Hand. With the new Rewards app, coupons, rewards and messaging can be updated instantly and require no development efforts to change them. The new platform will also allow for future integrations, including gamification, native online ordering, subscription management and more. “We are also adding more items to the center store for mobile ordering. We are even going to partner with delivery services like Uber Eats, Grubhub and DoorDash to allow people to get delivery from the Rewards app as well,” said Scott Smith, senior director of information technology for Parker’s. cstoredecisions.com
May 2023 • CSTORE DECISIONS
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