Category Management | Packaged Beverage
COLD VAULT CONSIDERATIONS Consistent sellers and an ever-changing variety of flavor choices make the cold vault a hot spot in convenience stores. Marilyn Odesser-Torpey • Associate Editor
Cold vault beverage sales at Nouria Energy’s retail stores are strong in both unit and dollar sales year to date, reported Kevin Platt, senior category manager for the chain’s 150 stores in Maine, New Hampshire, Massachusetts, Connecticut and Rhode Island. Anticipating fewer out-of-stocks than in 2021 and a significant increase in consumers taking to the highway for road trips and staycations, he expects cold vault sales to continue to rise through the summer. Consumers looking for a quick pick-me-up are keeping the momentum in the energy drink category going. This segment leads all the beverage segments in both unit and dollar growth year to date, Platt said. 34
CSTORE DECISIONS •
July 2022
cstoredecisions.com
