Best WordPress SEO Checklist to Follow Let’s check out the best tips to execute SEO on your WordPress website:
#5 Optimize the URL Structure If the URL of your website is too complex, it will be harder to read and comprehend. So optimize the URL structure of your WordPress website for SEO-friendliness. Here are a few techniques to optimize the URL: Keep the URL short
Avoid the stop words like “a,” “an,” “the,” “and,” “or,” etc.
Incorporate the target keywords in the URL slug
Avoid numbers in URLs
Use hyphens between the words to make the link more readable
Encrypt the URL with SSL (HTTPS)
With better readability, an SEO-friendly URL gains more “upvotes” from the search algorithms. That will ensure the website is more visible and ranks high on the SERPs for better organic traffic.