WSDIG_623_INABA.qxp_REAL_408_NIGHT 6/14/23 2:28 PM Page 1
Nobuo Inaba NHK
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ike other public broadcasters across the globe, Japan’s NHK is firmly focused on maintaining its output of high-quality, informative content while grappling with catering to all audience demographics, rapid shifts in consumption habits and pressures on funding mechanisms. Nobuo Inaba, a former executive of the Bank of Japan, was brought in by the pubcaster at the start of this year for a three-year term as president. He tells World Screen about his plans for the organization.
By Mansha Daswani
WS: What’s your strategy for NHK? INABA: I wish, as president, to make various efforts to further NHK’s mission as a public-service media. NHK has the mission to serve the public across Japan, providing a rich and high-quality broadcasting service while also maintaining its independence and autonomy and contributing to the development of a healthy democracy and cultural improvement. We are expected to produce and provide high-quality news, documentaries and entertainment programs. The first and most important thing is establishing the 30 WORLD SCREEN 6/23