KIDS_1018_GAME_EUR_1006_ELLENDER 9/27/18 9:13 AM Page 3
82 TV KIDS
Sadie Sparks, Zorro the Chronicles and Zou. “Each gaming platform has its own audience and its own technological benefit,” Braille says. “For Gigantosaurus, we have designed a great game concept that can be played on any platform. We will be looking at making it available on as many devices as possible. Each version of the game will leverage the specificities of its platform.”
AGAIN AND AGAIN When it comes to spinning off a game from a TV proposition, there is a lot to think about. For starters, crafting TV narratives and designing gameplay require very different skill sets, says Marc du Pontavice, the chairman and CEO of Xilam. “The scripted Sesame Workshop’s educational games are built around its beloved characters like Elmo. business is all about storytelling. Guru Studio uses both approaches in game development, But gaming is all about the gameplay. However much you Falcone says. “We have a hybrid approach and adapt it to the know about the storytelling, it’s never going to tell you how specific project. We have an internal games team that has built to invent and create good gameplay that kids will want to several successful games over the years, including extensions repeat again and again.” for our preschool series Justin Time. At the same time, when That’s why so many TV producers have hired gaming additional resources or skill sets are required, we seek out partexperts to run their interactive divisions and are outsourcners, as was the case for True and the Rainbow Kingdom.” ing more complex extensions to specialist agencies.
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