Establishing DAB+ Digital Broadcast Radio

Establishing DAB+ Digital Broadcast Radio 8.1.4 Transmission design............................................................................................. 77 8.1.5 Trade-off between antenna size and transmitter power............................... 79 8.1.6 Use of Single Frequency Networks.................................................................... 84 8.1.7 Main transmitters................................................................................................. 87 8.1.8 Monitoring, control and ancillary systems....................................................... 88 8.2 Network design........................................................................................................... 89 8.2.1 Multiplexing systems .......................................................................................... 89 8.2.2 Network architecture.......................................................................................... 91 8.2.3 Broadcaster site equipment............................................................................... 94 8.2.4 Multiplex site equipment.................................................................................... 96 8.2.5 New Approaches to DAB+................................................................................... 98 8.2.6 Hybrid radio.........................................................................................................102 8.2.7 Ancillary systems............................................................................................... 105 8.2.8 DAB coverage in road tunnels.......................................................................... 106 8.3 Example implementations...................................................................................... 107 8.3.1 European overview............................................................................................ 107 8.3.2 Germany...............................................................................................................113 8.3.3 London, UK..........................................................................................................115 8.3.4 Sydney, Australia.................................................................................................117 9. Rollout...............................................................................................................................120 9.1 DAB system construction..........................................................................................120 9.2 Developing additional content ................................................................................121 9.3 PAD and metadata.................................................................................................... 123 9.4 Analytics..................................................................................................................... 123 9.5 Receiver provisioning................................................................................................124 9.5.1 Domestic and car aftermarket receivers.........................................................124 9.5.2 Supply chain considerations..............................................................................127 9.5.3 Factory fit car receivers.....................................................................................128 9.6 Marketing for DAB+ launch......................................................................................129 9.6.1 The role of marketing.........................................................................................129 9.6.2 Marketing campaign design............................................................................. 130 9.6.3 WorldDAB Marketing support...........................................................................131 9.6.4 Example campaigns............................................................................................132 6