MARKETING & ADMISSIONS
DISCOVER BRILLIANCE MILLFIELD SCHOOL’S AWARD-WINNING BRAND MARKETING CAMPAIGN Liz Webb describes t e massive pro ect ic underpinned illfield s rebranding e ercise and redefined t e sc ool s mission and values.
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illfiel c ool la nc e t e i cover rilliance ar etin ca pai n in an ar e ca pai n wa orn o t of a en e t at illfiel wa ovin awa fro it fo n in principle a a ol , pro re ive c ool an a o ew at lo t it wa an it i entit illfiel rep tation for port prece e it an t at i a fiel in w ic t e c ool o t certainl e cel a ove all ot er t t ere i c ore to t e c ool t an it portin ac ieve ent an , to o it tice, it wa felt t at t e e ot er facet were not co in o t in o r ar etin an ran e a in
Perfect opportunity to re-evaluate
wa fort nate to oin illfiel a ea of ar etin at a ti e w en everal e er of t e enior
ana e ent tea were new to t eir role , incl in t e ea a ter, ep t ea a toral an irector of port we ot to now t e c ool, we learnt a o t illfiel fo n ation, it i tin i e pa t an it c rrent irection ollectivel , t i ave t e perfect opport nit to re eval ate an reali n t e e i tin illfiel ran to w at we fo n t e c ool to e t wa felt t at we were ellin o r elve ort in o r ar etin in ter of t e ran e, cope an cale of w at i tr l on offer at illfiel i e an c ool , illfiel a an e ten ive al ni networ an we were ver l c to e a le to call on elp an a vice fro an l illfiel ian in t e c an e a er fiel w o wa ver willin to elp i e an one o r i c ion fro i own e perience of t e c ool i too at lea t i ont ere were everal e t in t at we a to e ta li in or er to ove forwar an il a con i tent p lic facin e a e e nee e to et o t t e c ool p rpo e in a napp tate ent on w we e i t, w at we are ere for an w at we are tr in to o o e wor nee e to convince taff to co e to wor wit , enco ra e parent to c oo e illfiel a t e ri t c ool for t eir c il an otivate t ent to want to e ere
Not shackled by tradition
a o n c ool fo n e in illfiel i not ac le tra ition in wa t at o e ot er, ol er in epen ent c ool are ro o r i c ion , we concl e t at illfiel tr e per onalit a a ol , pro re ive c ool t at i not afrai to e part of t e conver ation or to o t in ifferentl an c allen e t e tat o, a een lo t e aine Imagery: Courtesy of Millfield School
