What is 1Campfire?

@1Campfire

@1Campfire

@1Campfire

he Wild Sheep Society of B.C created 1Campfire to tell the story of a hunter, to the non-hunter. 1Campfire exists to bring people that love the outdoors together. To inspire constructive dialogue. To tackle tough, but no less critical subjects. This is a place where inclusivity, empathy, and an open mind are the rule, not the exception. We founded this project to help breakdown stereotypes and find common ground with non-hunters. This is a conversation; a two-way street. We have so much in common with our fellow outdoor enthusiasts and this is the place to show that. Although our primary driver is to educate about hunting, our main audience is not the hunter. Hunters already understand what we do, and why we do it. We target our messaging across North America and push it into spaces outside of the hunting arena. So if you have not heard about 1Campfire until now, that means we are continuing to address the correct audiences- the ones that need to hear from us. Although the anti-hunters are the most vocal, the overwhelming majority of people remain neutral on the topic of hunting. It is their hearts and minds that we must win over. This campaign is designed around that premise.

Please follow along on social media, and make sure to share and interact with our messaging. Organic traffic is the best way to get us in front of as many people as possible, and to beat the algorithms. To date, our videos have over 1 million views- and with your help, these numbers can continue to climb and get in front of the non-hunter- our target audience.

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Our campaign also costs money to build content and videos. If you, your business, or club wants to donate to this project, we would be incredibly grateful. Money is the best way to help, however donations for raffles are greatly accepted as well. You can donate online or if you prefer, send a cheque made payable to the Wild Sheep Society of BC. Be sure to indicate that this is for our Hunter Heritage/1Campfire program. If you prefer you can also call 604-690-9555 to make a credit card donation over the phone.

For payment via cheque, make payment to: Wild Sheep Society of BC 101-30799 Simpson Road Abbotsford, BC V2T 6X4