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THE NEW FRONTIER IN APP DEVELOPMENT No matter what you’re looking for these days, as the saying goes, ‘there’s an app for that’. With the consumer market all but saturated, is B2B the new frontier?
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he world is awash with a huge
Despite (and perhaps because of) this, a
The emergence of APIs
variety of apps designed for a
bold new frontier has opened for develop-
For the uninitiated, an application program-
multitude of different purposes,
ers in the B2B commercial arena. Driven
ming interface (API) is a set of routines,
from Candy Crush to an app that
by the evolution of the API and the need
protocols and tools for building software
allows you to pop virtual pimples.
to open new markets, developers have
applications. It is essentially something that
Given the sheer volume of app
unearthed exciting new opportunities for
allows one piece of software to speak to
development that has already occurred, the
the creation of B2B or enterprise apps.
another and to share useful data.
consumer market is already pretty saturated
The use of data streams from one system
and recent research has revealed at least
to enrich streams from others is helping
Amazon is credited as one of the early in-
half of developers make less than US$500
to meet the call for greater efficiency in
novators that set the tone for the current
per app, per month.
business processes.
state of play by opening up its store API.
FSB AUGUST 2016
www.FieldServiceBusiness.com.au