YGL | 2012
MUSIC OF THE NIGHT The 700 Washington insiders attending Washington Life’s 2012 Young & the Guest List holiday party couldn’t tear themselves away from the dance floor thanks to Sound Connection, the high-octane group of performers and the brain-child of entertainment designer Andy Kushner.
DESCRIBE THE INSPIRATION AND AESTHETIC FOR WASHINGTON LIFE’S YGL PARTY This event was put on by a prestigious publication for an accomplished group of people who have seen some of the best entertainment in the world. I knew I had to provide not just another technically great band and DJ, but rather a group of entertainers who truly understand what it means to connect with a crowd. In the end, the design focused on connection; the ability to form an emotional bond with the audience places them directly in the moment.
WE REALLY ENJOYED SOUND CONNECTION AT THE WASHINGTON LIFE YOUNG & THE GUEST LIST EVENT. EVEN WITH 700 GUESTS, THE BAND WAS ABLE TO CONNECT AND GET PEOPLE MOVING. WHAT DO YOU THINK MAKES SOUND CONNECTION SO APPEALING AND SO POPULAR AND POPULAR? Not only is Sound Connection made up of outrageously talented singers and musicians, every band member understands the supreme importance of connecting with our crowds regardless of the type of event. I’ve never understood the attitude of “cover bands,” which seems to be to do just enough to get by. I formed SoundConnection with the
Sound Connection
Andy Kushner
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WA S H I N G T O N L I F E
| F E B R U A R Y | washingtonlife.com
P H OTOS BY TO N Y P OW E L L , A L FR E D O FLO R E S* AN D B E N D R OZ* *
DESCRIBE “ENTERTAINMENT DESIGN” WHAT ARE THE ELEMENTS THAT YOU FOCUS ON? It’s a concept I came up with in order to take every kind of event to another level. I meet new clients, get to know them and discover what they want to get out of their event. I consider the entirety of the event and orchestrate a flow that reflects my client’s personality and objectives. Ultimately, I am creating an emotional journey for every person from the moment they arrive. Event professionals agree that entertainment has the most impact on a celebration. I take that responsibility very seriously.