| Marketing
W
e are excited to announce the winners of VRM Intel’s Best Vacation Rental Management Websites of 2016. With more than three dozen entries, the competition was intense, and the bar was set high. This year, we increased the judging criteria from 20 to 34 factors, including categories in design, on-site search functionality, property display, booking paths, area information, search engine ranking, site errors, speed, and lead generation.
All of the Websites submitted were launched in the last 12 months, and their quality is outstanding: all entries have a responsive design, large home page images, and simple online booking paths. In addition, most have a detailed refined search option and professional photographs of their rentals. Many of this year’s entries have followed some of the best practices being utilized by major online travel agencies (OTAs) and have included a map view in their search results, the ability to search with flexible dates, and urgency marketing techniques. At VRM Intel, we want to congratulate all of the vacation rental managers who submitted sites this year. The level of professionalism in design and functionality is a testament to the commitment of both the management companies and their developers and evidence of a maturing industry. And the winner is‌ 70
VRM Intel Magazine | Fall 2016
1st Place Topsail Realty Vacations www.topsail-realty.com Topsail Beach, North Carolina