New at MIDO
Oxydo Collection by Sigrid Calon An alluring interplay of colors and geometric patterns
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ultitalented Dutch designer and illustrator Sigrid Calon is lending her skills to Oxydo, applying her
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Vedere
International March
2014
special art technique to the brand’s eyewear and creating a series of geometric abstract art illustrations based on fabric patterns. Sigrid’s simple, lively and often psychedelic graphic designs are an inspired mix of nuances that gives life to a colorful eyewear collection with an appealing, unconventional spirit. Celebrated artist Sigrid Calon mixes graphic arts with hypnotic patterns, fabric prints and rigorous geometric shapes, using color contamination to convey a visual effect that is something between a sartorial creation and the invisible pattern of materials, creating exciting new color combinations that embellish the new Oxydo glasses, an interplay of camouflage and visual effects that recalls visual art. The new capsule collection includes two sunglasses and two optical frames, each showcased in four different color combinations featuring multi-colored graphic designs – such as check or prism patterns – accompanied by bright monochromatic tones on the front and temples, creating an amazing quasi-three dimensional visual effect.