NEWS
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NOTHING ENTERS UAE WITH SHARAF DG
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ondon-based technology brand Nothing’s entry into the MENA region is set to propel the UAE smartphone adoption rate, which is projected to hit 91% by 2025, as stated by Statista. After recently reaching the one million products sold milestone, Nothing will expand its presence in the MENA region as a result of the collaboration, furthering Nothing’s Phone (1) and Ear (stick) availability in every Sharaf DG store. Through this collaboration, Sharaf DG will offer premium service solutions for repairs and service warranties. Nothing consumers can make use of DG Help – Sharaf DG’s one-stop service destination, creating a complete experience. “We are excited to be joining hands with one of the most exciting tech companies of recent times and bringing Nothing products exclusively to our customers.”, said Nilesh Khalkho, CEO of Sharaf DG. He added, “We look forward to bringing an ecosystem of iconic and connected Nothing tech products to the region.” “We are thrilled to work with Sharaf DG to offer customers topnotch service and a place where people can experience our products in UAE,” said Rishi Kishor Gupta, Business Lead for the Middle East. “Phone (1) has been one of the most anticipated smartphone launches in recent years and we had a lot of people that have been asking for its availability in the region. Today, I am very excited that we have finally made this happen with a leading partner.” Nothing Phone (1) has been awarded the most Innovative Smartphone Design in TIME’s Best Inventions of 2022.
ANKER MAKES CHARGING FASTER, SMARTER, AND GREENER in energy consumption while delivering a faster and safer charging experience for all our users, reinforcing Anker’s commitment to a more sustainable future.”
GAN PRIME EXPLAINED
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nker recently announced the launch of its new generation of Gallium Nitride (GaN) technology, GaNPrime in the United Arab Emirates. Combining the latest in GaN technology with Anker’s own proprietary features, GaNPrime allows for a safer, faster, and more sustainable charging experience. “The launch of the new GaNPrime series in the region ushers us into a new world of charging capabilities,” said Faraz Mehdi, General Manager, Anker Innovations Middle East, Africa, and South Asia. “With the new GaNPrime series, we are realizing significant savings
14 | January 2023
GaN, or Gallium Nitride, is a compound found in modern satellites and radars. In 2018, Anker pioneered the application of this material in charging devices to develop smaller lighter chargers. GaNPrime features the latest in GaN technology adding to it: • Green tech: Through Anker’s innovative application of GaN technology, GaNPrime chargers are smaller and consume less energy compared to silicone-based chargers. • PowerIQ 4.0: When charging multiple devices at once, PowerIQ 4.0 intelligently detects the power needs of each connected device, automatically adjusting power distribution to reduce overall charging time by up to one hour. • ActiveShield 2.0: Intelligently monitors temperature and adjusts power output to prevent overheating and safeguard connected devices. Compared to previous generations, ActiveShield 2.0 has an increased temperature detection frequency of 76%. • Compact Architecture Design: Featuring Anker’s proprietary mini-transformer technology, GaNPrime products are up to 53% smaller compared to silicon laptop chargers, and thanks to its increased power output, a single GaNPrime device can easily charge up to four or even six devices at the same time, depending on the charger. It is the perfect companion for those on the go.
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