INTERVIEW } Nothing Continue from P-1
INSIDE THE CREATIVE AND MARKETING SPACE OF NOTHING How did Nothing come into being?
in London. Usually, there, you would end
We feel that there is no true good alterna-
wanted to work for a consumer elec-
tive to Apple’s ecosystem. With Nothing,
tronics company. So, I enrolled in Sony’s
we have the ambition to build a sort of pro-
two-year graduate program.
ductive ecosystem. We had been thinking
up going into finance or consulting. I
After that, I joined One plus as the
about what the ultimate user experience
marketing manager for France, but
should be like, once everything we make
then they hadn’t extended into Europe
comes together and works perfectly. There
yet. I met Carl in our early days at One
should be Nothing that restrains you in
plus, but we went separate ways within
terms of using. Carl was the one who came
the company.
up with the name ‘Nothing’.
talking to friends and Investors. Many
Do you believe that Nothing has shaken the smartphone industry?
of them knew what we needed to do to
Shaken is a big word! I think that we
start things off! We then readied a good
have enabled us to have a proper shot.
team and happened to have quite a few
Now we deserve a seat at the table.
co-founders in different specialities –
In the last two years, we’ve sold over
be available in the market. Now phone
hardware, software, marketing, sales
1,000,000 units across all our products,
2 will have a great user experience, es-
and operations. After that, we raised $7
which is rare for a start-up.
pecially with the new in-house software
In the beginning, we needed to figure out how to work things out. We started
million in seed capital from people like
We are now introducing our own in-
Akis Evangelidis Co-Founder and marketing head of Nothing Technology Limited
that we are building. This is all I can tell you at this moment.
Tony Fadell, the inventor of the iPod,
house software, so the experience will
Twitch co-founder Kevin Lin, Reddit CEO
be much better. This will be something
Steve Huffman, and YouTuber Casey
that we will be on building upon. Phone
Neistat. These successful business own-
1 was a great starting point, and I would
How committed is Nothing to the low-end smartphone market?
ers wanted us to give it a try! As soon as
like to let you know that more exciting
Our mission statement states that we
this occurred, Google Ventures became
stuff is to come!
would be making products that we’re proud to share with our friends and
excited and decided to invest with us.
Mr Akis, can you tell me a little bit about yourself? I have always been quite a tech enthu-
What excites you about Phone 2?
families. For us, it is never so much about
Phone 2 is going to be a more premium
doing great products.
device. More advanced on the specifi-
doing value products. It is more about Currently, there is hardly any inno-
siast. You should know that I had an iP-
cation and in features. The phone 1 was
vation that is exciting. But now-a-days
hone at first, an iPod, and so on. I studied
our flagship product, and this will still
you can see a new kind of specification
4 | February 2023
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