MARKETING In 2017-18, the University of Wisconsin continued its athletic-multimedia rights partnership with Learfield and its on-site operational team, Badger Sports Properties (BSP). BSP is a property of Learfield and the local multimedia rights holder for Wisconsin Athletics. BSP oversees the production and distribution of all Badger radio broadcasts, including live game action and coaches’ shows. In addition, the local entity seeks out corporate partnerships and other support for Wisconsin Athletics. Its talented team of business development managers assist sponsors in finding the right marketing mix, whether it is advertising in the game broadcasts, signage in our athletic venues, experiential marketing, digital marketing, etc. Wisconsin Athletics enjoys great relationships with its corporate partners. These partners share
not only the values of the athletic department, but those of the campus as well. These partnerships often expand beyond athletics to positively impact students across campus. The merchandising partners of UW Athletics are Gold Country, Inc., and Fanatics. Gold Country, Inc., continues to operate Bucky’s Locker Room retail stores at Camp Randall Stadium and the Kohl Center, including all game-day merchandising at all UW Athletic facilities. Fanatics is the department’s exclusive website merchandise sales partner. Under Armour and the UW Athletic Department just concluded the second year of a comprehensive sponsorship agreement in which Under Armour serves as the department’s exclusive provider of athletic apparel for all 23 Badgers teams.
Major corporate sponsors of UW Athletics in 2016-17