eBook Innovando Tecnología 2017

Page 55

4 BIG DATA ANALYTICS (BDA) EN LA TOMA DE DECISIONES EMPRESARIALES BIG DATA ANALYTICS (BDA) IN BUSINESS DECISION MAKING Ana Cristina Umaquinga-Criollo1 Sandra Karina Narvaez-Pupiales1 Diego Hernán Peluffo-Ordoñez1 MacArthur Cosme Ortega-Bustamante2 Universidad Técnica del Norte, Ibarra - Ecuador

acumaquinga@utn.edu.ec


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