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Is the Fire Better? Lessons from the Dollar Ridge Fire


First photo: July 1 at 1:22 p.m.

Photo credit: Kama Lucero


Second photo: July 1 at 2:40 p.m.

Photo credit: Kama Lucero


Third photo: July 1 at 4:35 p.m.

Photo credit: Kama Lucero


The first part of July 2


Fire activity on July 2 July 1: 6,600 acres by 9 p.m. July 2: Fire grows by 15,200 acres July 3: Fire grows by 12,400 acres July 4: Fire grows by 7,900 acres July 5: Fire grows by 5,600 acres


The second part of July 2


Issues with Evacuations

First Responder Safety

Inadequate Maps

The Name Game


Risks to First Responders

July 2, 2018


Risks to First Responders

July 12, 2018


Inadequate Maps/ The Name Game

• No local landmarks labeled • No clue where they live or where their property is

• What do we call it; what do they call it


Attempt No. 1


Attempt No. 2


Attempt No. 3

https://www.udot.utah.gov/main/f?p=100:pg:0:::1:T,V:814


Attempt No. 4


The Final Result


The Name Game


The Name Game


Facebook: Friend or Foe


Facebook: Friend and Foe • An “official voice” for incident info

• Quickly reach large audiences • Ability to interact with the public • Provides a “gathering place” • Photos/video/maps told our story


Facebook: Friend and Foe


Facebook: Friend and Foe


Facebook: Friend and Foe


Facebook: Friend and Foe


Facebook: Friend and Foe


Facebook: Friend and Foe


You can’t have just one…


And when it rains …

Video: Todd Adamson via ABC 4 Utah


Round One

July 31, 2018


Round One

July 31, 2018


Round Two

Aug. 23, 2018 Photos: Ben Henderson


Round Two

Aug. 23, 2018 Photos: Ben Henderson


The Keys to our Success • Cooperation at all levels • Excellent interagency IMTs • Clear, unified messages

• Accessibility to officials • Community partnerships • Genuine care for people


If I had it to do over … • I’d go to the scene sooner. • I’d ask for PIO help L-O-N-G before I needed it. • I’d bring more county departments to the table.

• I’d tag old posts as outdated instead of deleting. • I’d put the date and time on EVERY post. • I’d want to do it surrounded by the same team.


Questions?

EMAIL: geoff@glcomms.com PHONE: 435-828-4050

Profile for Utah Division of Emergency Management

Is the Fire Better? Lessons from the Dollar Ridge Fire  

By Geoff Liesik Geoff@glcomms.com

Is the Fire Better? Lessons from the Dollar Ridge Fire  

By Geoff Liesik Geoff@glcomms.com