WORKPLACE
BY / JOSH ROSENBERG DAY ONE AGENCY
Creativity In A Time Of Crisis
In the last two years, we’ve seen daunting challenges to social and environmental justice, whether it’s outside the Supreme Court or inside the U.N., and in 2023 there will be no shortage of causes worthy to support. In the process, we’ve also been witness to an inspiring masterclass in innovative, out-of-the-box problemsolving: from large-scale vaccination campaigns to online guerilla efforts by Gen Z to hold public officials accountable to their promises and mistakes. This type of audacious creativity will be just as critical in navigating the new and familiar terrain to come in 2023. Whatever your path in communications, well-honed creative thinking can become the flashlight in your toolbox, helping you to think critically under strain, find solutions and provide the fresh perspective that sets us on the path to progress. No matter what cause you’re looking to help solve or shine a light on, preserving mental health and confronting burnout, empowering diverse 40
perspectives, and looking at the world through a critical, nuanced lens will be essential to catalyze change. Mental Health and Protecting Time The pandemic exacerbated an already fraying mental health situation, especially for younger generations, whose outlooks on the future, both personally and professionally were dramatically altered. As we spend more time tethered to our devices, we’re also met with a constant barrage of push notifications and alarming headlines. The nature of creative communications requires that we stay on top of our scroll, but that doesn’t mean we should be capsized by the deluge. The best insights and the best creative comes when you’re inspired — or outraged — enough to consider and act upon innovative solutions and a wider picture. That perspective is hard to come by when you’re burnt out simply keeping up. So it’s important to step away, whether through a dedicated block of time on