lnprnillTI~ Achievement Award Movie star Charlton Heston presented a lifetime achievement award for contributions to the industry to Kihachiro Onitsuka, president of Asics Corp. of Japan, parent company of Asics Tiger Corp. , U.S.A ., of Santa Ana, California, at an industry breakfast during the recent Sporting Goods Manufacturers Association and an interpreter. Heston, a trade show in New York. Pictured are, from left: Hes- longtime user of Tiger running ton; Onitsuka; Shoji Kitami , pres- shoes and apparel , was the keyident of Asics Tiger Corp., U.S.A.; note speaker at the breakfast.
Dealers Educated On Dodge Sponsorship In an effort to educate its dealers nationwide, Dodge has printed, and distributed, an attractive introductory guide on gymnastics detailing how dealers and their local club owners can work together to promote gymnastics and the sponsorship of the Junior Olympic program. As club owners have experienced, many Dodge dealers have not been aware of the sponsorship when approached. In an effort to alleviate this situation, and promote the sponsorship, Dodge has distributed this information guide, prepared as an introduction to the sport of gymnastics.
Dodge is the official supplier of cars, vans and trucks to the United States Gymnastics Federation; and, by working together, dealers and clubs can take advantage ofthis tremendous marketing opportunity. Educational materials contained within this dealer 's guide include: • Information detailing the Dodge/USGF relationship • A list of suggestions for local club/dealer lU volvement • Background information concerning the USGF • A glossory of commonly used gymnastics terms • Advertising suggestions for dealer/club colaboration • Attractive Dodge/USGF logos for advertising • Suggested radio commercials For more information call 638-8743 or write to: Kathy Brown, Account CoordinatorlDodge United States Gymnastics Federation 1099 North Meridian St., Suite 380 Indianapolis, Indiana 46204