decisions, planning models, hypes, and ideologies into tangible, cohesive representational models, frameworks, projects, pictures, or spaces and things that anyone, including architects, public servants and a general public, can, if not necessarily understand, at least relate to - and then deliberate about it as if they understood it. Thus, is there a clear product? Maybe not. In order to understand this, let us focus on process for a bit. Urban design is itself part of a process. It can appear during different phases of urban projects of different referential scales. For instance, urban design can create spatial scenarios to sustain a political discussion. Urban design can thus be an instrument for creating specific design solutions to translate urban planning into spatial solutions.But it can also provide a sequential spatial design in the formulation of a specific urban plan which already includes a spatially defined model. Additionally, it can provide very specific spatial solutions for designing
public spaces in a project or an urban setting. It can be an instrument for the organization of existing and new urban or rural spaces and landscapes. It can engage in a host of different activities that remit back to its core competencies that stem from the discipline of urban planning, architecture and the social sciences. This multiplicity does not necessarily make it more interesting than these other disciplines. It just logically situates it somewhere in between them. Still this multiplicity of successive scales is a challenge for urban design as, on one side, it strives to be representational of a specific area but, on the other side, projects of successive scales have to code these areas differently to tie them into a spatial whole. Therefore, it needs strong and readable visual representation - images - to communicate its qualities, goals and overall core concept, yet at the same time show the underlying complexity of the design. In that sense, though every product applied to a specific space may be a clear product, cross-comparison with other products catering to different scales or functions
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