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Halal market – a force for good The halal sector brings a deeply ethical and spiritual element back into our relationships with food and trade. As a defining market parameter, halal continues to evolve. As it starts to approach its full potential, it will become a sign of quality and safety for products, and a beneficial force in global trade. For products and services to be truly halal, they must be based on business and social relationships that are non-exploitative and environmentally sustainable, as well as being equitable and beneficial for both buyer and seller. In this respect, the growth of the halal market is itself a force for good. Its development, if pursued with intelligence and purity of intention, can be an active force in the alleviation of poverty. Growth of the halal sector has the potential to bring jobs, social harmony and an improved lifestyle to many people around the world.