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Myanmar Business Survey

Page 40

Annexes

D

Innovation

18. Innovation is crucial to the success of your business. Strongly agree

1

Strongly disagree

2

3

4

5

6

19. Has your firm implemented any of the following innovations? (Answer all questions): Strongly disagree

Strongly agree a.

New or significantly improved products or services

1

2

3

4

5

6

b.

New or significantly improved supply, production or distribution processes or methods

1

2

3

4

5

6

c.

New or significantly improved R&D, marketing and sales practices for your goods or services

1

2

3

4

5

6

d.

New or significantly improved management practices or systems (e.g., accounting, ICT and human resources management)

1

2

3

4

5

6

20. Has your firm obtained any international quality certification (e.g. ISO and HACCP) so far? Yes

No

1

2

If yes, please specify which ones:

21. What are the major reasons your business has developed or introduced new or significantly

improved goods, services, processes, methods or business plans? Circle all that apply.

a.

Developing a new business line

1

j. React to competitors’ movements

10

b.

Enter or establish a new market

2

k. Enhance reputation or brand values

11

c.

Enter to export markets

3

l. Increase capacity of production or service provision

12

d.

Increase or maintain market share

4

m.Improve quality of goods or services

13

e.

Increase revenue

5

n. Improve Information and Communications Technology (ICT) capabilities or better utilize ICT applications

14

6 81


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