Brand guidelines abridged

Page 6

Typography We’re outgoing, articulate and lively. We’re good communicators and confident in the way we communicate. Our typeface and typography provide the platform for us to communicate in this way. Our typeface is simple and pragmatic but well designed, standing the test of time. PRIMARY FONT

ALTERNATIVE FONT

Arial Berthold Akzidenz Grotesk Black Our chosen typeface gives the opportunity to communicate bold titles on a short measure. Heading font

Text font

Font Case Tracking Kerning

Font Font size Case Tracking Kerning Leading After paragraph

Super Super Sentence or Title case (lowercase for domestic student audiences) -10 to -15 Optical

Arial is used in online spaces or day-to-day applications where Berthold Akzidenz Grotesk is not available. Examples: Word documents, PowerPoint etc.

Light

6 | The University of Newcastle Identity Guidelines > Version 1.2 October 2014

Light Condensed 9.5 Sentence case -10 to -15 Optical 11.5 2

Heading font

Arial Black Text font

Bold Regular


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