COMPLEMENTARY
COLOUR PALETTE For student-focused materials like event posters, social media graphics and course handouts, our brighter, more vibrant complementary colour palette can be used. These colours help create a friendly, engaging look that is effective for student-focused content. Use secondary colours intentionally and in moderation to maintain a balanced, accessible and visually appealing design. Accent colours should only be used sparingly to highlight or draw attention to specific elements, such as buttons, headings or key details, not as dominant background or primary elements. Do not use accent colours as the main colour for entire layouts or backgrounds. Always ensure combinations meet accessibility standards.
University of King’s College Brand Book | 2025
Secondary Colours ATLANTIC SKY BLUE Pantone 284 C CMYK: 59 | 17 | 0 | 0 RGB: 108 | 172 | 228 HEX: #6CACE4
ROYAL ASSENT PURPLE Pantone 2627 C CMYK: 85 | 100 | 6 | 38 RGB: 60 | 16 | 83 HEX: #3C1053
CITADEL SPRING GREEN Pantone 7485 C CMYK: 9 | 0 | 18 | 0 RGB: 208 | 222 | 187 HEX: #D0DEBB
POINT PLEASANT PINE Pantone 556 C CMYK: 54 | 8 | 47 | 14 RGB: 111 | 162 | 135 HEX: #6FA287
COCHRAN BAY CORAL Pantone 1787 C CMYK: 0 | 82 | 53 | 0 RGB: 244 | 54 | 76 HEX: #F4364C
EPIC VERSE VIOLET Pantone 7670 C CMYK: 80 | 74 | 0 | 0 RGB: 86 | 82 | 148 HEX: #565294
QUAD SKY BLUE Pantone 310 C CMYK: 48 | 0 | 9 | 0 RGB: 106 | 209 | 227 HEX: #6AD1E3
PRINCE HALL PEACH Pantone 475 C CMYK: 0 | 21 | 30 | 0 RGB: 243 | 207 | 179 HEX: #F3CFB3
HALIFAX HARBOUR BLUE Pantone 7692 C CMYK: 100 | 45 | 0 | 45 RGB: 0 | 85 | 135 HEX: #005587
Accent Colours WARDROOM WATERMELON Pantone 2450 C CMYK: 0 | 82 | 5 | 0 RGB: 214 | 67 | 136 HEX: #D64388 SOCRATIC SAGE Pantone 358 C CMYK: 34 | 0 | 42 | 0 RGB: 173 | 220 | 145 HEX: #ADDC91
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ENCAENIA GOLD Pantone Yellow C CMYK: 0 | 1 | 100 | 0 RGB: 254 | 221 | 0 HEX: #FEDD00