HISTORICAL/CORPORATE
KING’S BLUE
COLOUR PALETTE
Pantone 295 C CMYK: 100 | 84 | 36 | 39 RGB: 6 | 56 | 114 HEX: # 063872
KING’S BLUE
Here are some useful equivalents to Pantone:
King’s blue is a very specific colour with consistent characteristics that make it recognizable. Some useful ways to talk about King’s blue include:
CMYK is the colour model used for printing in full-colour inks. Because CMYK is based on mixing pigments, colours can be more muted. The CMYK version for King’s blue is C=100, M=84, Y=36, K=39.
Pantone: The Pantone Color Matching System is a well-known standard among designers and printers for talking about colour and a precise way to talk about King’s blue. The Pantone match for King’s blue is “PMS 295 C”. This Pantone information should be included in every application of King’s blue.
RGB is a basic model for rendering colours with pixels on electronic screens. The RGB model describes colours using light rather than pigment and tends to be more vibrant. The RGB format for King’s blue is R=6, G=56, B=114.
Creating a consistent King’s blue in print and on electronic screens requires some other ways to talk about colour that are specific to the application.
Other than in colour photography, King’s blue should only be placed next to white or next to the brand’s supporting shades of grey or blue. Avoid using King’s blue directly against any other colours. King’s blue is suitable to use across various materials, but should always be used in corporate or formal materials.
University of King’s College Brand Book | 2025
KING’S RICH BLACK
KING’S GREY
CMYK: 40 | 40 | 40 | 100 RGB: 0 | 0 | 0 HEX: #000000
Pantone 427 C CMYK: 7 | 3 | 5 | 8 RGB: 208 | 211 | 212 HEX: #D0D3D4
HEX is a common format to talk about colours on a screen. The HEX equivalent for King’s blue on the web is #063872.
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An accent colour can be used over a King's Blue background to highlight text or graphic elements.
Highlight ˷ ˷˷Text ˷