Dirk Houtgraaf

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2.5.

Choosing the exhibition topics / themes

Choosing exhibition themes, with an attractive core-story and appropriate title, is key. It is a branding process, a key strategic issue for your museum. It often is a very subjective process as well. We have some tooling which might help in ‘objectifying’ it by asking different stakeholders in and outside the museum to score the different proposals on for example its attractiveness, its ‘fit’ with the museum and its potential costs. The result should then be visualized in a positioning matrix, as is explained in the section on planning ahead. Accumulated points Main Gallery proposals

Assumed popularity

Fits our museum

Estimated material costs

Sponsoring & funding changes

Proposal 1

52 19 17 11 26 33 -12 27 14 -10 9 23 -1 18

54 46 24 16 -1 52 39 15 5 8 -1 1 -21 25

€ 350.000 € 500.000 € 200.000 € 150.000 € 250.000 € 250.000 € 250.000 € 400.000 € 250.000 € 250.000 € 300.000 € 350.000 € 300.000 € 200.000

18 21 1 1 6 -6 -14 -2 8 5 16 15 27 4

Proposal 2 Proposal 3 Proposal 4 Proposal 5 Proposal 6 Proposal 7 Proposal 8 Proposal 9 Proposal 10 Proposal 11 Proposal 12 Proposal 13 Proposal 14

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