022 RIGHT NOW
aGeN CIes Agentur toepfer
Four in one go
Cheerful colours and several pattern variations are the distinguishing features of Happy Socks.
brandpool
Happy SockS
The agency Brandpool is now taking over the sales and distribution of the young Swedish brand Happy Socks in Germany, Austria and Switzerland. The socks brand, which was founded in 2008, wants to gain more of a foothold in the German-speaking market with Brandpool. “Our main aim is to play our part in this young, yet already impressive, success story. We want to continue along this path and to continue to grow together with Happy Socks and the products,” says the head of Brandpool Hakan Temür. The colourful and eclectically-patterned cult socks have purchase prices of about three euros, retail prices of eight euros, tights and overknees have purchase prices of six euros and retail prices of 15 euros. As well as the approximately 100-piece spring/summer and autumn/winter collections for men and women, there is a stock programme and a 25-piece kids' line. Limited editions appear regularly, so far in cooperation with people such as Mike Snow, Curtis Culig, Manish Arora or Terry Richardson among others. Labels: Alternative Apparel, Atelier Heschung, Bleu de Chauffe, Common People, Cowboysbelt, Delicate Love, Denham, Death by Zero, Deus, Mr. Blacks, Natural Selection Denim, Nudie Jeans, Oscar Jacobson, Pauls Boutique, The Last Conspiracy, Uniforms for the Dedicated, Wolverine 1000 Mile Brandpool GmbH & Co.KG, Offenbach am Main/Germany, T 0049.69.82993390, info@brandpool.biz, www.brandpool.biz
The Agentur Toepfer from Düsseldorf is expanding in every direction in 2013, and not just their sales team but also their portfolio. Four new brands are signing up in one go (alongside Good Genes, see Want It): BLK OPM, Kim & Zozi, Seafarer and Valentina de Pietri. In the spring/summer season, the Canadian-Australian brand Kim & Zozi are set to add sneakers that are just as gaudily patterned as their ethnic jewellery line dubbed "hippie bling". BLK OPM (Black Opium), a T-shirt and sweatshirt label associated with the Parisian concept store L’Eclaireur, is darker. The classic sailing trousers by Seafarer were revived for women in spring 2013. The silk scarves and tops by Valentina de Pietri from Italy, now at the helm of the 50-year-old family business, were so successful as to warrant a significant enlargement of the summer collection. The casual-chic style of all these brands slips seamlessly into the product range the agency already provides, nestled between HTC’s glam rock and the Cote d’Azur femininity of Erika Cavallini. Labels: 8PM, Barena, Basalte, Bella Luxx, BLK OPM, Blue of Vespucci, Blum, Charli, Circolo 1901, Erika Cavallini Semi-Couture, Esgivien, Eugene is My Middle Name, Faliero Sarti, Fine Collection, Free City, GMS 75, Good Genes, Headhunter, HTC Hollywood Trading Company, Indress, Kim & Zozi, L-Cashmere, Laneus, Leigh & Luca, Luca Venturini, Meo Fusciuni, S-Dress, Samantha Sung, Seafarer, Siyu, U di Aviu, Valentina de Pietri, VSP Agentur Toepfer, Düsseldorf and Munich/Germany, office@agentur-toepfer.com, www.agentur-toepfer.com One of four new labels at Toepfer: Kim & Zozi with urban ethnic jewellery.
The Spanish ecofashion label Ecoalf is one of the newcomers to the Bässler and Kappler agencies.
Agentur bässler/Agentur Kappler
"PReseNCING ..."
"... is the motto for the coming seasons. The term was coined by Otto Scharmer, the professor of philosophy. It is composed of the two words "presence" and "sensing" and essentially means: leading from the future as it emerges," says Marcus Bässler, explaining the direction his agency and the Munich partner agency of Constanze Kappler is taking. With regard to content this primarily means rigorous streamlining of commercially-oriented collections to add a clear focus. The product range is to be honed into a more avant-garde collection through the addition of four new-comers whose first duty is to elevate the expertise of the two agencies to a higher level of fashion. New additions to the product range, beside the collections of Isabel Benenato and the American denim brand RTA, are Philippe Model from Paris (clothing) and the Spanish eco-fashion label, Ecoalf. Labels: Ai-Riders On The Storm, Dadcrown, Ecoalf, George Gina & Lucy, Giorgio Brato, Gwynedds, Hetregó, Isabel Benenato, Liebig Berlin, Original Vintage Style, Philippe Model, RTA, Soisire Soiebleu, Swiss Chriss, Szen, Tkees, Tyoulip Sisters, Up To Be, WLG by Giorgio Brato Agentur Bässler, Düsseldorf/Germany, office@agentur-baessler.de, www.agentur-baessler.de Agentur Kappler, Munich/Germany, office@agentur-kappler.de, www.agentur-kappler.de
413 style in progress