The South American Line
209
instrument that can be used to new-
2. Direct Guidance of Community
type transaction, subsidy and the
Management by Villa 20
acquisition of cultural products and
Community Management Office
simplified procedure. 400,000 cards are
In 2011, Buenos Aires SECHI
issued in 2014, and it is projected to
designed and implemented an array of
produce new benefit and will achieve
policies aimed at strengthening citizens’
the integration with subway system.
cultural development, community
Apart from the above, the project of
identity and participation when
“ecological bicycle” is also adopted.
confronted with fragile community
Namely, citizens can borrow and
environment. Specific steps are that
return the bicycle automatically at 200
the government sets up normal office
stations through mobile application or
in this community, and generates more
En Todo Estás Vos Card.
sustainable and long-term relations with local citizens, NGO and enterprises through the office. This office plays a guidance role in the reconstruction of the community, mainly lying in following aspects: First, as a permanent representative of the government in this community, it creates conditions of direct and mutual dialogue between the government and the citizens. Second, it mobilizes community citizens to participate in normal “round table meetings”, and conducts brainstorm with respect to community safety and environment. Besides, it also subsidizes NGOs in the field of sports and culture, and organizes public sports and cultural activities. By doing that, they hope to encourage the citizens to adopt healthy pursuit of outdoor sports and enhance neighborhood relationship among citizens.