198
Learning from Cities— The 2nd Guangzhou International Award for Urban Innovation
the city in many other ways, among which
Others include the daily bulletin of the
public transport is one example. Traffic
main events on three COR websites.
is one major challenge to megacities like
These announcements are released 24
Rio de Janeiro. The efficiency and high
hours a day by COR via SMS, Twitter,
utilization of public transport is essential
Facebook, radio and television.
for sustainable urban development. Bus rapid transit, ferries corporations all have their representatives in the COR.
2. Challenge of the Innitiative
COR faces several challenges,
Communication strategies are
including challenges from human
essential as for providing the public with
resources. Among its employees, 400
alerts regarding these events and the
people receive ongoing training and
timely and proper placement of the public.
simulation training, resulting in program
Waze (a socialized map application) is
inefficiency, while increasing training
one of the tools applied to this project.
costs over time.
▥ Convenient Traffic of the Rio de Janeiro’Center