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Rebranding Fuels Ongoing Evolution at Altavia.odg Altavia.odg +971 4 277 6486 Email us Visit website
Companies today operate in a dynamic and unpredictable environment. Disruptive forces in the marketplace include technological advancements, economic cycles, and shifting consumer demographics and views. As a result, many businesses may need to rebrand from time to time in order to evolve and prosper, often taking a radical approach in order to remain relevant in the modern world.
At ODG, they have taken a different tack, for this is a company that has always understood that a brand is not something you build and then abandon for the next 10 years, but something that is dynamic with a need to constantly progress. Consequently, rebranding at ODG is evolutionary rather than revolutionary and revolves around the firm’s integration into its parent company, altavia.
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The world-leading retail consultancy and communication group, altavia, established in 1983, has its HQ in Paris and offices in 45 countries. It is a company uniquely equipped
to create unparalleled partnerships and lasting value for its clients, and with ODG it has a team of consultants, planners, creatives and technical designers that are recognized for developing awardwinning retail programs and concepts for world-renowned retailers, F&B home-grown and international concepts, and FMCG brands amongst others. Now known as www.altavia-odg.com, the firm continues to grow and evolve, providing solutions to the retail travel industry that are original, creative, and often independent from current trends.