OUT WITH New ways to sell
THE
OLD ack in the days before the pandemic forced commercial printers to rethink how they approached the sales process, Jay Thomas says it typically took 22 attempts before The Marek Group could get a prospective customer on the phone. Today, that number is 42—and counting. The sales landscape back then was a different animal — one where to close a deal, you might have three to four calls with a customer. Now you have one shot. 10
print illustrated
Summer 2023