TOTAL LICENSING Universal Products & Experiences Universal Products & Experiences (UP&E) returns to Licensing Expo 2026 with a showcase built around the breadth, depth and cultural influence of the Universal portfolio. The company will highlight a slate that spans global blockbusters, enduring franchises and fan-favourite brands, all underpinned by a clear focus on fandom. Upcoming theatrical moments will play a central role, including DreamWorks Animation’s Shrek 5 and Universal Pictures’ How to Train Your Dragon 2. The Fast & Furious Saga will also be in focus as it marks its 25th anniversary throughout 2026, ahead of the next chapter, Fast Forever, in 2028. Meanwhile, Jurassic World continues to deliver multigenerational appeal as one of the definitive dinosaur brands. UP&E will also spotlight the continuing momentum behind Wicked, with major tentpole moments and elevated consumer offerings designed to deepen fan engagement. In preschool, Gabby’s Dollhouse is entering its next chapter as a global powerhouse, fol-
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lowing its success on Netflix and its theatrical breakout. Beyond film and kids’ entertainment, the company’s portfolio includes Bravo franchises such as The Real Housewives and Below Deck, legacy lifestyle opportunities around Felix the Cat, and Universal’s rich horror heritage, from Universal Monsters to modern franchises such as The Exorcist. Sesame Street Sesame Street arrives at Licensing Expo 2026 with strong global momentum, following a year of expanded reach across streaming, digital platforms, live events and licensing. Sesame Workshop’s partnership with Netflix has helped bring the newest season of Sesame Street to audiences worldwide, while the brand continues to offer free access on public television in the U.S. An expanded YouTube partnership has also made the platform home to the largest digital library of Sesame Street content. The brand now reaches 300 million households across more than 190 countries and 30 languages, while its characters continue to move beyond
the brownstone into major cultural moments. At the Milano-Cortina Winter Olympics, Elmo, Cookie Monster and Grover connected with athletes, commentators and creators, reinforcing the brand’s themes of perseverance, teamwork and joy. Licensing activity remains highly international. In Japan, Sesame Street Market stores are expanding with immersive retail and café experiences, while lifestyle partner Gelato Pique has launched its third Sesame Street collection across Asia and the U.S. In China, collaborations with KAWS and touring art exhibitions are bringing the brand into the cultural and collector space. Across Latin America, Europe and the Middle East, initiatives with Volvo Cars Mexico, Eventbox, Brandhub Group and local broadcasters underline Sesame Street’s continuing ability to meet families wherever they are. KOCCA Korea Pavilion KOCCA’s Korea Pavilion will return to Licensing Expo 2026 with 20 Korean companies, offering international buyers a broad view of the commercial potential of today’s K-IP