TOTAL LICENSING
By Gabriela Arenas SVP, Global Licensing, Sesame Workshop
Sesame Street’s Global Momentum: Bigger Reach, Bigger Stages, Bigger Impact “This time last year, we made the excit‑ ing announcement that Sesame Street would debut its newest season globally on Netflix. Sesame Street now reaches 300 million households across more than 190 countries and 30 languages, while continuing to offer free access on public television in the U.S. We fol‑ lowed up with news of an expanded partnership with YouTube, now home to the largest digital library of Sesame Street content, including hundreds of full episodes. It’s been a year of glob‑ al growth for Sesame, and we’re not slowing down anytime soon. Sesame
Street’s beloved characters are step‑ ping outside the familiar brownstone to engage with audiences on some of the world’s biggest stages.
is strengthening its global presence through innovative licensing and distri‑ bution partnerships that bring Sesame Street into everyday life.
At the Milano‑Cortina Winter Olym‑ pics, a natural showcase for persever‑ ance, teamwork, and joy, Elmo, Cookie Monster, and Grover connected with celebrated athletes, commentators, and creators including Laila Edwards, Madison Chock and Evan Bates, Max‑ im Naumov, Tom Daley, Johnny Weir and Tara Lipinski, and Adam Rippon. The resulting content blended play‑ fulness with authenticity, offering mo‑ ments that resonated across cultures and generations.
In Japan, Sesame Street Market stores are expanding across the country, offering immersive retail experi‑ ences that feel both contemporary and deeply familiar. A third location opened in Osaka last December, fol‑ lowed by a fourth in Tokyo in March. Inside, visitors find exclusive merchan‑ dise, from fashion-forward apparel to totes, bandanas, pins, stickers and more, alongside cafés serving delicious character‑inspired treats. More than retail destinations, the stores are plac‑ es to gather, connect, and celebrate shared memories.
Beyond live events, Sesame Workshop
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