TOTAL LICENSING to invigorate and broaden the Star Trek fan community through additional branding opportunities, such as podcasts, a reinvigorated StarTrek. com and new digital spaces, consumer products and gaming, as well as live experiential events and global attractions.
Licensing Expo this year for the first time. The global kids’ studio and network reaches one in three kids worldwide every 90 days, and is at the frontier of kids’ viewing on YouTube. New Learn With Teletubbies short
The Coca-Cola Company offers more than 500 brands into over 200 countries. The company licenses its trademarks across a diverse range of categories including fashion and accessories, beauty, tech, housewares, home furnishings, food, giftware and collectibles, stationery and gaming. Lip Smacker and Crayola have teamed up to create a new collection of bold and colourful products – the Lip Smacker x Crayola collaboration. The collection, which pairs Lip Smacker’s iconic best flavors with iconic Crayola crayon colors includes a five piece liquid lip gloss party pack, a lip balm trio and an eight piece lip balm party pack. Each Crayola crayon-shaped lip balm and lip gloss was carefully matched to a Crayola color associated with a flavour name, for a co-branded product. The Lip Smacker x Crayola collection is available at Target stores and target. com. Creative Licensing is an established 360-degree merchandise licensing firm that specializes in representing world renown films. Such films include, Bill and Ted’s Excellent Adventure, The Terminator, Terminator 2: Judgement Day, Rambo, Ace Ventura, Halloweeen and Evil Dead 2. New for 2019 is the announcement of the next Bill and Ted’s Excellent Adventure film titled, Bill and Ted Face the Music The film is set to begin shooting at the end of this year. CLC currently has over two dozen Bill and Ted’s partners, including our longstanding partnerships with American Classics for apparel, Boom! Comics for graphic novels, and Universal Studios Orlando for live events. DHX Media’s WildBrain will attend
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form content is launching exclusively across the year on the popular global YouTube channel. . In the Night Garden enjoys enduring appeal and is a consistently top rating show on CBeebies. The show is now in its 10th year and [ is touring theatres nationwide for the first time. Later in the year there are large scale cross category promotions planned with major retailers and the launch of new toys from Golden Bear. Peanuts are celebrating their 50 relationship with NASA with a variety of activities planned throughout the year. The brand will celebrate its 70th anniversary in 2020 and new content coming to Apple TV. Mega Man Fully Charged is an all-new, animated TV series, based on the hit video games from Capcom, which is now captivating kids’ imaginations on Pop in the UK. Making the brand broadly available to fans, short-form content is rolling out on the show’s YouTube channel. Kids can also bring the adventures of the mega-powered hero to life with a new toy line from Jakks Pacific, launching in retail this spring. Discovery’s portfolio of premium brands includes Discovery Channel, HGTV, Food Network, TLC, Investigation Discovery, Travel Channel, MotorTrend, Animal Planet, and Science Channel, as well as OWN: Oprah Winfrey Network in the U.S., Discovery Kids in Latin America, and Eurosport, the provider of locally rel-
evant, premium sports and Home of the Olympic Games across Europe. At the 2019 International Licensing Show, from booth #O202, Discovery will focus on licensing programs from the legacy Discovery Networks’ portfolio with special attention on Discovery #Mindblown, Shark Week, Animal Planet, Food Network and HGTV Home. Later in 2019, Discovery is bringing Animal Planet to a new and exciting retail partner that will be announced soon. Emoji – The Iconic Brand reports that fashion brand Romwe has partnered with emoji for a new collection. The collection stimulates the emoji brand fan base with an extra special fashion treat that includes 10 styles of women’s T-shirt and 5 styles of men’s T-shirt, creating an interactive and story-driven appeal. The emoji x Romwe Collection became available on www.us.romwe.com in April and Romwe features the collection with a prime placement on its homepage and targeted marketing campaigns. The emoji company is the owner of the registered emoji trademark in more than 130 countries around the globe. Altogether the emoji company owns more than 1,000 trademarks and has created more than 17,000 icons protected under copyright laws and available for licensing and merchandising, promotions and marketing activities. The emoji company works with over 700 renowned global partners including Sony Pictures Animation, Walmart, Fuji, Nestle, Tesco and Burger King. Endemol Shine North America, part of Endemol Shine Group, will be showcasing key properties from their extensive portfolio at Licensing Expo 2019. Brands include their tent-pole franchise Masterchef, which is celebrating its 10th season this summer on FOX, and new property Family Food Fight which is coming to ABC this summer. Scripted brands from the Endemol Shine Group portfolio includes the Netflix hit anthology series Black Mirror and BBC One/Netflix award-winning gangster drama Peaky Blinders.