TOTAL LICENSING
TF1 LICENSING SHARES HAPPY NEWS! Spring is coming, along with a new season of licensing fairs all over the world! As many actors are getting ready for this new year, TF1 Licensing has a lot coming up, happy to share with us some of their latest news! With over 30 brands in their portfolio, TF1 Licensing is representing many great programs, which manage to actively attract a wide target. For over 50 years the Barbapapa have conquered the hearts of children, which are now parents! And today, they’re still very successful among a preschool target as well. In France, the new show launched in 2019 has been number one among the 4-10 audience on TFOU (TF1’s broadcast cell for children every morning) with 53% audience share in 2022*. It’s also a global success with a multiterritory broadcast on Nick Jr. Bologna Licensing Trade Fair confirmed the success of the show in Italy as well, with a broadcast on Rai Yoyo, where it is the most seen show on all the time slots it is broadcast on. With season 2 in progress, we can expect a lot more adventures for this famous family. In the meantime, children can still (re)discover the Barbapapa in books in France with Les Livres du Dragon d’Or, his*Source: Médiamétrie Médiamat
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torical partner of the brand. In terms of licensing, Barbapapa is a very successful brand as well. In toys and games development, new licensees have completed the ranges launched by Giochi Preziosi such as Mekk/Label Label, along with licensees in other categories such as Petit Jour on homewear, Bayard for the magazine, or hygiene beauty with Take Care and a wonderful range of products (toothbrush, cleaning cream, etc.), and Madhouse for the meet and greet events. The most hyped brand, Manucurist, beloved by all beauty influencers, has also joined the Barbateam and will launch a range of green nail polish for children later on this year. Many other great developments are to come during the year so stay tuned! But the strength of Barbapapa is in its dual targeting, which is made both of preschoolers and young adults, as the recent events have helped us see. Indeed, the most recent partnership with the Parisien concept store Merci is a confirmation of this. This strongly pop-inspired place is welcoming brands or designers selected by Merci. They are inspired by the esthetic of the characters, which are a huge part of our modern culture, just like the Barbapapa, who are invading the red carpet. Merci and Barbapapa are joining forces to create an exclusive, limited-edition capsule collection: t-shirts for the whole family and colourful, cheerful tote bags created exclusively by Barbapapa and Merci. Conducted in collaboration with Merci, TF1 Licensing and the creative partnership of Annette Tison and Talus Taylor, this operation is in keeping with the DNA of Barbapapa, a greatly loved brand in our shared history that has been a part of our lives for 50 years. The concept store also
selected the products from the collaboration with the Louvre Museum – BarbaLouvre – to complete this wonderful and premium offer. This confirms that Barbapapa is today more than ever in the air and it’s becoming a Lifestyle brand. Last November, the TF1 Licensing Team took part of Trendsfluence, an event for parental and lifestyle influencers, with a 100% Barbapapa area. No need to tell you the success they had among the audience of this event, the booth was never empty, and influencers confirmed what we already knew: Barbapapa is an evergreen brand! As a leader in kids’ programs in France with a 36% audience share in 2022*, TFOU is the host of many blockbusters! Back in 2021, The Smurfs were unstoppable! After a great start for the new CGI show, season 2 was launched in the Fall 22 and is already strong with 34% audience share amongst kids 4-10*. Some great toy developments are expected next year, and in the meantime, they keep on their wonderful and historical publishing track. Every year, 3 publishing novelties are released to touch all targets: the main line of the Smurfs’ story, the Girls’ Village, and a line of books for preschoolers to learn while having fun. Just like
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