TOTAL LICENSING
has been developed. Popular licensed products include Geo books and calendars, Brigitte bags, Eltern games and special travel offers by Stern. Among the most successful ones are products licensed by Schoner Wohnen, Europe’s largest monthly interior magazine. Various products, including Schoner Wohnen paints, wall and textile products, have been launched. Since 2017, Schoner Wohnen has developed a wide range of furniture cooperating with seven licensing partners most of whom are from Germany. In addition, Beef, the male gourmet lifestyle magazine, has been expanded over trecent years, with licensed products ranging from craft beer and steaks to food processors in association with partner WMF. In June 2018, a Beef Grill & Bar opened in Frankfurt. Barbara, the magazine for bold, self-assured, authentic women aged 30 to 55, and suitcase manufacturer Titan have developed the Barbara luggage line. The collection consists of eight pieces, including a trolley in three sizes, a weekender and a backpack. Together with Moses publishing house, Brand Business has created a product world around the Geolino brand. Geolino is the knowledge brand for children in Germany. Since 2014, Moses has been translating the Geolino brand into books and non-book products. The joint licensing portfolio now consists of around 35 specially developed articles. G+J’s seal business is growing steadily. Business magazine Capital, for example, awards the best realtors in Germany. These brand seals convey the
same editorial quality and independence as the media brands themselves. Axel Korda, head of G+J Brand Business said, “Not only do we provide branding, but we also offer communicative support and know-how for product development from our competent editorial staff. Licensees work hand in hand with our specialized teams that possess a high level of industry know-how in the field involved. Our strong brands immediately create added value for our license partner. In addition, we offer the media power of our international media company to all channels. And we build strong, sustainable partnerships.” Party, balloons, and dress-up are the main categories for Amscan, the largest designer, manufacturer, and distributor of decorated party goods and party accessories in the world. With a product portfolio of over 45,000 SKUs worldwide, the company has an unmatched ability to respond quickly to the latest trends, as well as setting a few of their own. Amscan has forged close relationships with top licensors such as Disney, Marvel, DC Comics, Hasbro, Nickelodeon, Mattel and Viacom, allowing us to offer a stunning selection of products featuring popular characters and properties with great brand recognition. Over 75 licensed ranges are currently avalable for the German market including some brand new deals. Inspired by the Enchantimals’ world, a beautiful place in the midst of nature, Amscan has created a magically appearing party range featuring the love-
ly characters and their animal friends. After the huge success of Lego Movie in 2014, the world is looking forward to the predecessor. With Lego Movie 2 coming into cinemas in February 2019, there is a huge potential for the matching Amscan party range to become highly successful. Images became available in January. Girls don’t have to be princesses, they can also be knights. Nella, the unconventional heroine is the new star of Amscan’s party ensemble for 2019. With Amscan’s new party line, kids can not only celebrate their birthday in Nerf blue and orange, but they can also use the products to integrate them into a Nerf shooting parcours. Germany’s number one pre-school license is still hot. Reason enough for Amscan to launch a new design featuring the cute little rescue dogs. With the Pokémon Go launch, Pikachu and his friends have celebrated a big revival. As the game is still being constantly enhanced, the enthusiasm remains unbroken. For all Pokémon fans, Amscan is now offering a party range to celebrate the video game characters. Airing on Nickelodeon, Rusty Rivets is a perfect pre-school series about Rusty’s trial and error inventions. The matching Amscan party products will be available in Q1 2019. Finally, the action-adventure preschool series that follows a team of eager young birds training at the Top Wing academy has been launched on German TV in May 2018 and gained a huge fan base since then.
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