TOTAL LICENSING
Al Wasl Plaza
‘Connecting Minds, Creating the Future’ Expo 2020 Dubai is guided by the belief that innovation and progress are the result of people and ideas combining in new ways. Its theme ‘Connecting Minds, Creating the Future’ is based on the principle of providing a gateway for collaboration, creativity and innovation.
games and back-to-school products, and more categories will open later in the year. These exciting licensing categories will predominantly relate to the Expo 2020 mascot, due to be revealed in 2019, and will be important expressions of Expo 2020’s subthemes, Op-
portunity, Mobility and Sustainability. Licensees will have a unique platform to grow their existing business, collaborate with an extensive network of partners and affiliates, strengthen their brand and product offering and reach new global audiences. Their Expo 2020-branded products will be sold through 5,000 sqm of retail space on the Expo site, as well as at selected retailers and dedicated Expo shops throughout the UAE and through Expo 2020’s official online store, providing greater reach to customers around the world. The next World Expo is a much-antic-
Expo 2020’s licensed products will bring to life its subthemes: Opportunity, Mobility and Sustainability. Opportunity refers to unlocking the potential for individuals and communities to shape the future, and could be particularly ipated event expected to inspire and relevant for licensed products in eduexcite millions of people from around cational, toy and digital categories. The the world, who will seek souvenirs to Mobility subtheme mark their experience. will explore the Upcoming licensed product smarter and more opportunities include: productive move• Infant educational toys and games ment of people, (ages two to six) goods and ideas, • Educational toys and games (ages both physically and six and above) virtually. Licensed • Board games, card games and products such as puzzles bikes, scooters, • Mobility – bikes, scooters, sporting goods and hoverboards and skates outdoor play will • Sports and outdoor play likely reflect this • Collectibles – figurines, stickers subtheme. Sustain and trading cards ability is expected • Electronic toys – robots, remote to run through controlled toys and many of Expo electronic learning toys 2020’s licensed • Technical – action toys and product categories, demonstrating brick sets new ways in which we can continue to • Back-to-school bags – trolley bags, develop and progress while respecting backpacks, laptop bags, tablet and living in balance with the planet, to cases and briefcases ensure a sustainable future for all. • Stationery equipment – pencil cases, pens, coloured pencils, In another example of bringing to rulers, erasers, sharpeners, life its theme, Expo 2020’s Online scissors, crayons, colouring Marketplace (OMP) (https://omp.ex pages, markers, paint, paint sets, brushes, art kits, clay, chalk, stickers, binders, Mobility Pavilion stickers, stamp sets, glue, folders and adhesive notepads • Lunch boxes and bags – water bottles, water bottle holders, back to school sets and creative art sets • Digital games – running games, educational games, virtual reality and augmented reality games
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