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Total Licensing Autumn 2024

Page 153

TOTAL LICENSING

The Maizen Million Creating Lasting Memories Maizen, a creative and fun-loving multimedia brand, is excited to announce its expansion into the global merchandising market. At Maizen, the mission is to provide opportunities to create long-lasting, joyous memories. As a multi-media entertainment brand led by Laser FZCO, the company is dedicated to telling compelling stories. Primarily told through the medium of the popular video games like Minecraft and Roblox, stories are crafted to entertain, inspire creative problem-solving, and promote critical thinking. The stories revolve around a playful and colorful cast of characters, including the smart and careful rabbit JJ, the naive and playful cake-loving turtle Mikey, the sweet and resourceful kitten Carrie, and last but not least, the loyal and selfless friend Banana Kid, as they find themselves breaking out of tricky situation with resourcefulness and creative thought. In this way, the characters are able to overcome the challenges they face in humorous ways with funny, novel and original ideas and problem solving. Every adventure in life is different from the last, each with their own adversities to overcome and struggles they must face, but also each struggle offers a chance for personal growth and creative solutions with a little bit of out-of-the-box thinking. The lovable group of characters has been developed over time, through their stories and adventures, delving deeper into who they are, their strengths and weaknesses, and what is most important to them.

They have also been fortunate to have had several wonderful collaborations over the years, each of which has provided an excellent opportunity to reach out to new fans and provide existing fans with a fun opportunity to show their support! They are always looking for new opportunities for Maizen to collaborate with unique and exciting companies! and continuous pursuit of what would make people laugh. The licensing campaign has been ongoing in Japan for the past five years. Over these years, they have led several successful product launches across several categories, during which they have been fortunate to see great interest in the brand.They place a strong focus on brand diversity to increase brand awareness overall and reach new potential fans. They have released a diverse range of products, including plush toys, picture books, educational books on programming, comic books, calendars, key chains, clothing, fashion accessories, school supplies, snacks, and sundries.These items are available in select physical stores, through online retailers such as Amazon, and via their own webstore.

Now, the company is thrilled to announce the release of their first worldwide wave of merchandise! For the first time, fans from across the globe can express their love for JJ and Mikey with official Maizen apparel and plush toys! In collaboration with Juniper, tshirts and plush toys of JJ and Mikey were made available for purchase online on August 23rd. The plush toys are made with durable material, perfect for both play and display! JJ and Mikey can be purchased individually, or together at a discount. T-shirts are available in many children’s sizes. All products were made available for a three-week pre-order period at their online storefront Maizen.shop. n

Over the past several years, Laser FZCO has worked diligently to build up a large and dedicated following, primarily through YouTube, where they have grown a community of over 14 million. Their presence also extends to social media platforms such as Instagram,TikTok, and X.This connection with a growing fanbase is a testament to the company’s hard work, passion,

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