ART AND DESIGN
Tea Forté Launch New York Botanical Garden Line Tea Forté’s new limited-edition Jardin Collection brings forth an elegant assortment of organic teas curated in collaboration with The New York Botanical Garden (NYBG). Tea Forté was granted exclusive access to the Rare Book & Folio Room of the Botanical Garden’s celebrated LuEsther T. Mertz Library, and given the opportunity to hand-select each of the rare floral prints that define this collection. A percentage of sales through retail outlets support NYBG’s work in plant research and conservation, horticulture and education. “Delicate botanical ingredients from around the world, from tea leaves and spices to fruits and flowers, are an integral part of Tea Forté’s mission and heritage,” says Tea Forté vice president of marketing Julia Khodabandah. “We are thrilled to support the conservation efforts of the New York Botanical Garden by bringing the unique sensorial experience of the Garden into our customers’ homes
TOTAL BRAND LICENSING
through this exquisite collection of teas.” With Jardin, Tea Forté’s signature packaging receives a floral treatment featuring a custom-designed mélange of original botanical artworks by renowned Belgian botanical artist Pierre-Joseph Redouté. An official artist in the courts of both Marie Antoinette and Josephine Bonaparte, Redouté’s artful and stunningly accurate depictions of plants make him one of history’s most lauded botanical illustrators. The Jardin collection includes five organic tea blends, each packaged with a custom botanical artwork meant to inspire enjoyment from first glance to last sip. Four of the teas are bestselling Tea Forté blends featuring ingredients inspired by the Botanical Garden’s living collections, while the fifth is a brand new organic oolong blend, created specially for the partnership. Selections from the limited-edition Jardin Collection include the Jardin Gift Set which
features a 10-infuser Petite Presentation Box as well as an exclusive limited-edition pink Café Cup and tea tray; a standalone Petite Presentation Box featuring 10 infusers; and KATI Loose Tea Steeping Cup with Stainless Steel Infuser – all featuring a custom combination of Redouté’s historical prints applied on a soft pink background, ideal for Mother’s Day and other spring and summer celebrations.
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