TOPS Lexington - March 2022

Page 138

business + services Info@BishopandChase.org // 502-767-1989 // bishopandchase.org 138

BISHOP + CHASE BRAND MANAGEMENT leader in :

Economic Development Bishop And Chase Brand Management provides comprehensive marketing, fullservice advertising campaigns, business administration support, consulting services and additional strategic brand management services for private, non-profit and government entities. It’s built on the expertise of president and CEO Adrian D. Wallace, who previously served as a recruiter and an assistant state marketing director for the Kentucky Army National Guard. And, just as in that role, his work with Bishop And Chase has a loftier mission in mind. “The main mission of Bishop And Chase Brand Management is to create a revenue stream to fund the work of the Bishop And Chase Foundation, a non-profit engaged in youth development and juvenile justice,” Wallace explained. “This is a concept and core component of Christian community development philosophy, of which I am a practitioner.” To answer this higher calling, Wallace is determined to continue driving the success of the entity’s brand management arm. To do this, he’s constantly looking toward the future and focused on delivering the highest-possible value to clients. “The pandemic has slowed many businesses and industries, and many firms slash their budgets for branding, typically to their own detriment,” he explained. “I believe that if branding is to last and thrive, we have to do a better job of researching statistical data and return on investment, therefore validating the absolute necessity of the intentional work of building brands.”

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