works well for them. That is very important, as we can devote resources to things they want, as opposed to things we think they should want. “Our homebuyers have their standard options and then they can choose upgraded carpet, countertops, and personalize the home to suit their needs.” In addition to that, Landsea Homes launched its High Performance Home Program earlier this year, in select communities in Arizona and California. The new program features three core pillars, including home automation, sustainability and energy savings, which gives homebuyers connected living at their fingertips, providing ease, security and privacy. “Sustainability is a defining characteristic for Landsea Homes, and the company’s deep respect for the shared environment of the communities created are reflected in every Landsea High Performance Home,” Balen says. “We take great pride in delivering responsibly designed homes with the highest standards in sustainable building technology so that every detail creates a healthy living environment and enhances the lives of our residents.” Balen adds that the insulation makes the homes more comfortable and less susceptible to the hostile environment in Arizona. For sustainability, the company has much lower waste factors than the industry average. “The job sites are safer because there’s less extra material lying around before it gets disposed of,” Balen says. “It’s smart. We’re always trying to do a better job that way.” All of Landsea’s High Performance Homes are supported by a partnership with leading technology company Apple and utilize the Apple HomeKit environment to operate all home automation features from one mobile application. The smart home automation features, installed and compatible with Apple HomeKit, include an Apple TV media manager device, MeshNet wireless internet throughout the home, entry door locks, thermostat control, garage door opener control, light dimmer
Greg Balen and Karen Dresher of Landsea Homes say expansion is in the works.
switches, doorbell camera pre-wire, and high-touch customer service with an individualized training session from an expert who ensures all applications are working properly. “Today’s homebuyers seek a balanced life through technology, the ability to stay connected and the option to be in control, all while maintaining a high level of privacy and security. Our High Performance Homes and partnership with Apple provide the features and conveniences people have come to expect,” he adds. To further its sustainability mindset, Landsea Homes includes various features that contribute to healthy living, including appliances that reduce energy waste and tankless water heaters that generate hot water faster. With each High Performance Home, the homebuyer is provided with upgraded roof insulation, wall insulation and floor insulation, more efficient mechanical systems, Energy Star-rated appliances and LED
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lighting. The cost-in-use features lower monthly bills and encourage environmental awareness and stewardship. “On day one, a homebuyer can come in and live in a functioning smart home that they can augment with other products and tailor to their lifestyle,” Balen says. “Our tagline is ‘Live In Your Element’ and that’s what we want our customers to be able to do on a daily basis.” Landsea Homes plans to continue to grow and expand in Arizona and retain their foothold as one of the largest homebuilders in the state. “We’re investigating other markets,” Balen says. “Our focus is always on overall lifestyle and allowing our customers to live their best life in that market. “At the end of the day, we do a really good job of understanding our customers and creating opportunities for them to thrive in their homes—perhaps the most important purchase decision they make.” Info: landseahomes.com