Trade Talk Healthcare Pro

Trade Talk

Q&A with Claire Clough, Head of Digital Product Services at Healthcare Pro …

WHAT DOES THE NEWLY BRANDED HEALTHCARE PRO MEAN FOR NRS HEALTHCARE COMMERCIALLY? “The new name, Healthcare Pro, scored highly amongst our consumer base, and we know they are looking for the added reassurance of shopping where the professionals shop.

“With NRS Healthcare established in 1947, Healthcare Pro focuses on our high levels of expertise in this sector, credibility and professionalism, improves the customer journey and shopping experience, as well as providing easy access to product advice, support and associated services.

“Healthcare Pro also gives the business the opportunity to branch off into new opportunities in the digital space.”

WHY DID YOU DECIDE TO SET UP THE NEW WEBSITE WHEN YOU DID? DID THE COVID-19 PANDEMIC DETERMINE THE TIMING OF IT? “We chose to launch Healthcare Pro in January this year because the new platform, technical requirements and refreshed product range all needed to be ready at the same time to ensure we offered our customers the best possible experience.

“No, the pandemic and relaxing of restrictions were not a factor in the timing of the launch. We have been operating normally throughout the pandemic and adapted to the situation with the whole of the digital team now based remotely.

“We’ve seen some challenges like everyone else with logistics, supply chains etc but nothing that stopped us trading 24/7.”

CAN YOU DESCRIBE HOW HEALTHCARE PRO’S SPECIALIST WHEELCHAIR SERVICE WORKS? “The customer journey begins at the product description page. Interested clients complete the enquiry form and then within one working day they will receive an initial telephone consultation.

“During the consultation our team will ask questions around the customer’s medical condition and current capabilities, and then listen to the key features the customer is looking for from a new wheelchair.

“We’ll then discuss the environment they wish to use it in and how they are planning to fund the chair. Once we’re happy that we have narrowed down the product selection, we’ll look to set up an assessment with one of our wheelchair specialists.

“The assessments take place at the best location for the client but predominantly we prefer to do this at their home so we can understand the most likely issues that may be faced during day-to-day use.

“By the end of the assessment, we’ll provide a full quotation for the specification of the wheelchair.

“If the client is happy to proceed the wheelchair, in most cases, will be made to order and, then once built, our wheelchair specialist will arrange a full handover to the customer, including another demonstration and full instructions on how to use their chair.

“But it doesn’t end there! Each product also comes with a manufacturer’s warranty covering the wheelchair should any manufacturing fault become apparent within the warranty period.

“We’re also able to offer

In January 2022 independent living aids manufacturer NRS Healthcare rebranded itself as Healthcare Pro. Offering a “new and improved” online experience, Healthcare Pro offers over 4,500 independent living aids on its website, all selected in conjunction with its products development team and inhouse occupational therapy team. Its site aims to be a “go-to source” for up-to-date information and guidance on daily living aids, offering peer-to-peer engagement, education and support as well as guiding customers to a ‘right first time’ purchase.

Let the Powerpack do the pushing

Incredibly easy to fit and simple to remove Designed and made in the UK Range of up to 10 miles

Healthcare Pro has launched a specialist Wheelchair Service

“Although digital communication and shopping has been accelerated by the pandemic we know it’s the professional, human touch that gives us our uniqueness”

comprehensive insurance, maintenance and servicing packages and extended warranties packages for complete piece of mind.

“Launching this new service was a natural next step for Healthcare Pro because it adds value, choice and support for our customers during what can be a daunting experience for some.”

HOW DO YOU MONITOR THE RESPONSE YOU GET FOR HEALTHCARE PRO? WHAT HAS THE FEEDBACK BEEN LIKE TO IT SO FAR? “We have been delighted by the responses to our on-site survey and know that our customers are finding it easier than ever to find what they’re looking for.

“We have had some excellent feedback from the trade and our stakeholders across the National Care side of the business too.

“In a market that is fraught with uncertainty, Healthcare Pro clearly stands out by offering an easy-to-use website along with free expert advice and guidance from occupational therapists to help customers looking for products and services to make the right choice first time.”

HOW DOES HEALTHCARE PRO DIFFERENTIATE ITSELF FROM ITS COMPETITORS? “We offer something other big retailers don’t; our network of healthcare professionals to support our product range choices.

“We offer all customers free, professional advice on the products they need and we can help them with advice and guidance through our comprehensive content too.”

WHAT ARE YOUR PLANS FOR HEALTHCARE PRO GOING FORWARD? “We have ambitious plans for 2022 and will be testing a lot of new services, bringing some unique new products to the market and continually looking for the right partnerships like the one we recently agreed with Mangar (Winncare) and Stiltz Home Lifts to offer customers a greater choice from a professional’s point of view.

“Although digital communication and shopping has been accelerated by the pandemic we know it’s the professional, human touch that gives us our uniqueness.”

www.healthcarepro.co.uk

Attaches in seconds

Call to find out more 01787 888 106

or email trade.sales@tgamobility.co.uk www.tgamobility.co.uk

QUOTE: THS20

• Auto fold • Ultra-lightweight aluminium alloy frame • Powered by two 250w brushless motors • Max Speed 4mph • Electric regeneration disk brakes • Gross weight 30.13Kg* • Battery weight 3.13 Kg • Net weight 27Kg • 12 mile battery range** • 21 stone user weight • Portable folding functionality • Seat height 20.3” • Seat width and depth 18” x 17” • With full suspension •

Approved

*including the battery **Range is dependent upon user weight, terrain, incline, temperature and battery conditions.